A recent update was released by Google last July 7, 2008 on their function as the widely search engine over the Internet. This update concerns about the inclusion of “real” numerical volume data on Google Keyword Tool.
With this update, a lot of people had been happy because finally Google had made a modern breakthrough for the Internet users. Despite this modern breakthrough from Google, there were no further results published on how it works and tested on the actual research of an online user. There was no given numerical visibility on the actual tests of enhanced Google Keyword Tool.
In testing the Google Keyword Tool, the general theory in it is that it can be able to search certain or particular keyword with accuracy and 100% impressive results share. The matches for the entered keyword should be figurative and in monthly basis if possible. However, these tasks can never be that simple for any offered function on keyword tool of most search engines including Google.
According to some people, the Google interface has no way of establishing a particular or certain keyword to have 100% impression share unless the keyword or keywords are placed on its own ad groups. In most cases, an account in Google Keyword Tool may only have one ad group for every one keyword. It is a rare chance that there is a high volume of exact matches for the keywords. Normally, the results are given in handful of terms that are just grouped together accordingly to similarities or common variations.
In testing the Google Keyword Tool, it would be best if the keyword are satisfactory to have the 100% IS and matches that are close enough possible to the total keyword volumes of Google. In general theory, keywords have to fulfill below requirements to be able to match the testing of any keyword tools especially with the Google Keyword Tool:
• Keywords to be used in Google Keyword Tool should not be capitalized since it will affect the display results that are usually referenced with the ad scheduling of Google’s interface. It is important that keywords are active on the search network of Google Keyword Tool.
• Keywords to be used in Google Keyword Tool should have the same language or location settings since the tool cannot distinguish yet on the regional targeting.
• The Google Keyword Tool has limited space of displaying ads on some sites, thus keywords to be used should always be running the first position if possible.
• The Google Keyword Tool filters all results that will match all types, thus keywords need to have the exact match to be able to achieve the IS accuracy of broad match keyword. Negative keywords are inappropriate since it will only add further inaccuracies during the testing of the Google Keyword Tool.
Apparently, not all kinds of keywords can immediately display on top whenever testing is done on Google Keyword Tool. It is because the tough competition would always be there. Other reasons may have something to do with the algorithmic listings and poor positioning of the keywords with the interface of the Google. Some promotions of some specific campaigns can also be reasons for such event. The brand terms of Google Keyword Tool are often low in volume thus the volume levels of the keywords are not achieving the 100% impression shares.
Wednesday, October 1, 2008
Microsoft Tries to One-up Google Page Rank
Microsoft had been ranking as the third topmost search engine being used over the Internet by most online users. Of course, Google grab the number spot while Yahoo on the second spot. Despite Microsoft’s third position, it still tries to compete with Google when it comes to page ranking over the Internet.
The Google Page Rank is an algorithm that had made Google as the rising search engine on the Internet. It helps assess the importance of every specific web page, the number of web pages link to that certain web page as well as the importance of those web pages that are linked. The academic collaborators and researchers of Microsoft had tried competing with the Google Page Rank by releasing their idea of “Browse Rank”, which is similar to the idea of Google Page Rank. The Browse Rank is said to have more human touch to the assessment of displaying results and linking of web pages.
The Browse Rank of Microsoft is said to rival with the Google Page Rank. According to its researchers, the Browse Rank had been tested out on a system whereas it replaces the link graphs of the Google Page Rank. The link graphs are the Internet’s mathematical representations of hyperlinked connections. These graphs are often called as the browsing graphs that help rank the web pages accordingly to the behavior of the online users.
Compared to Google Page Rank, the Browse Rank of Microsoft can leverage the implicit voting of the millions of users on the importance of web pages. Since the idea of the Browse Rank focuses more on the frequency of visits of the web pages by the online users whereas the longer duration periods spent by the users on particular web page, it is more likely important. This idea was even mentioned my Microsoft researchers on an article entitled “Browse Rank: Letting Web Users Vote for Page Importance” from the SIGIR or Special Interests Group on Information Retrieval conference held in Singapore. The authors who joined the mentioned conference include Shuyuan He of Peking University, Zhiming Ma of the Chinese Academy of Sciences, Ying Zhang of Nankai University, Hang Li, Tie-Yan Liu, and Bin Gao of Microsoft Research Asia.
The Shortcomings of Google Page Rank
The researchers of Microsoft squabble that Google Page Rank has some number of loop holes. They believed that people can simply play the system by creating fake web sites that are called the link farms. These sites can feature hyper links that point to web pages that makes any person believed that it has the highest importance on the displayed results.
Another loop hole seen by Microsoft researchers on Google Page Rank is the issue of indexing process whereas Google does not take account of the particular sites or web pages being visited by users for a long period of time. Microsoft researchers believed that it is better to monitor the behaviors of the users in anonymous ways by web browser plug-ins and web servers.
Bringing Research to Completion
It is no doubt that Microsoft is trying to rival with the Google Page Rank. Microsoft would want to bring their research to completion and funding large group of researchers to make Browse Rank version a successful one.
The Google Page Rank is an algorithm that had made Google as the rising search engine on the Internet. It helps assess the importance of every specific web page, the number of web pages link to that certain web page as well as the importance of those web pages that are linked. The academic collaborators and researchers of Microsoft had tried competing with the Google Page Rank by releasing their idea of “Browse Rank”, which is similar to the idea of Google Page Rank. The Browse Rank is said to have more human touch to the assessment of displaying results and linking of web pages.
The Browse Rank of Microsoft is said to rival with the Google Page Rank. According to its researchers, the Browse Rank had been tested out on a system whereas it replaces the link graphs of the Google Page Rank. The link graphs are the Internet’s mathematical representations of hyperlinked connections. These graphs are often called as the browsing graphs that help rank the web pages accordingly to the behavior of the online users.
Compared to Google Page Rank, the Browse Rank of Microsoft can leverage the implicit voting of the millions of users on the importance of web pages. Since the idea of the Browse Rank focuses more on the frequency of visits of the web pages by the online users whereas the longer duration periods spent by the users on particular web page, it is more likely important. This idea was even mentioned my Microsoft researchers on an article entitled “Browse Rank: Letting Web Users Vote for Page Importance” from the SIGIR or Special Interests Group on Information Retrieval conference held in Singapore. The authors who joined the mentioned conference include Shuyuan He of Peking University, Zhiming Ma of the Chinese Academy of Sciences, Ying Zhang of Nankai University, Hang Li, Tie-Yan Liu, and Bin Gao of Microsoft Research Asia.
The Shortcomings of Google Page Rank
The researchers of Microsoft squabble that Google Page Rank has some number of loop holes. They believed that people can simply play the system by creating fake web sites that are called the link farms. These sites can feature hyper links that point to web pages that makes any person believed that it has the highest importance on the displayed results.
Another loop hole seen by Microsoft researchers on Google Page Rank is the issue of indexing process whereas Google does not take account of the particular sites or web pages being visited by users for a long period of time. Microsoft researchers believed that it is better to monitor the behaviors of the users in anonymous ways by web browser plug-ins and web servers.
Bringing Research to Completion
It is no doubt that Microsoft is trying to rival with the Google Page Rank. Microsoft would want to bring their research to completion and funding large group of researchers to make Browse Rank version a successful one.
Being First in the Search Results is not always the Right Thing
Most webmasters would want to achieve the first ranking of the Google’s displayed results. However, most of them are not that patient in finding the best keywords for optimization. Because of this, the problems with organic search engine optimization as well as pay per click usually arise.
Suppose that a webmaster would want to sell ovens on his or her website, he or she would have an idea of optimizing the website by using the keywords of “furnace” or “oven”. This is a not a good idea to do since keywords that are too obvious to use in search will only cost a lot of money and time without finding the right or exact website.
Losing Money is Possible with Every Keyword
According to a recent study of pay per click, it is that profitable to have the first position in the ranking of search engines for one or two keywords. The positions that can be profitable and with paid results are the ones with short keywords on the fifth and sixth positions. Meanwhile for those keywords that consisted of three words are profitable when the websites on the ranking results are positioned on the second or third ranking.
Reasons Why People Lose Money while Bidding for the First Position
Keywords that may consist of one or two words are basically general. In this way, most of the companies might think that their websites can be relevant to these keywords. Some companies may even bid on the keywords and sometimes become very expensive as well when purchased.
General keywords are also one of the reasons why people can be able to lose money for the first position in ranking results. It is because these keywords do not attract much of its targeted audiences. Searches using the word “oven” would often display results of recipes, industrial ovens and many other related articles.
Keywords are very expensive to purchase. Most of the cheap and short keywords are not the usual targeted used by searchers. With this reason, the advantage return of investment or revenue would be very difficult. It would be best purchase keywords that consist of three or more keywords related to the targeted results. In this way, the competition would be lesser. Some of the best examples of these keywords are “smith oven model xp356” and “buy an oven”. Nevertheless, there are some companies that use multiple keywords but some would prefer buying services or goods instead of purchasing expensive multiple keywords for their websites.
How the keywords do are applied to the results of the organic search engine?
If you don’t have the money to pay for every click on your website, it would take some work and time to be listed on the top 10 results of the organic search engines. You should know that the competition between the one or two keywords is quite higher as compared to the keywords with specific label of words. These keywords can deliver results to targeted visitors of the website. For good return of investment or revenue, it is better to focus on multiple word keywords. Aside from the investment, it is assured that these keywords can deliver much better results of visitors to the websites as well as easy way of getting high rankings
Suppose that a webmaster would want to sell ovens on his or her website, he or she would have an idea of optimizing the website by using the keywords of “furnace” or “oven”. This is a not a good idea to do since keywords that are too obvious to use in search will only cost a lot of money and time without finding the right or exact website.
Losing Money is Possible with Every Keyword
According to a recent study of pay per click, it is that profitable to have the first position in the ranking of search engines for one or two keywords. The positions that can be profitable and with paid results are the ones with short keywords on the fifth and sixth positions. Meanwhile for those keywords that consisted of three words are profitable when the websites on the ranking results are positioned on the second or third ranking.
Reasons Why People Lose Money while Bidding for the First Position
Keywords that may consist of one or two words are basically general. In this way, most of the companies might think that their websites can be relevant to these keywords. Some companies may even bid on the keywords and sometimes become very expensive as well when purchased.
General keywords are also one of the reasons why people can be able to lose money for the first position in ranking results. It is because these keywords do not attract much of its targeted audiences. Searches using the word “oven” would often display results of recipes, industrial ovens and many other related articles.
Keywords are very expensive to purchase. Most of the cheap and short keywords are not the usual targeted used by searchers. With this reason, the advantage return of investment or revenue would be very difficult. It would be best purchase keywords that consist of three or more keywords related to the targeted results. In this way, the competition would be lesser. Some of the best examples of these keywords are “smith oven model xp356” and “buy an oven”. Nevertheless, there are some companies that use multiple keywords but some would prefer buying services or goods instead of purchasing expensive multiple keywords for their websites.
How the keywords do are applied to the results of the organic search engine?
If you don’t have the money to pay for every click on your website, it would take some work and time to be listed on the top 10 results of the organic search engines. You should know that the competition between the one or two keywords is quite higher as compared to the keywords with specific label of words. These keywords can deliver results to targeted visitors of the website. For good return of investment or revenue, it is better to focus on multiple word keywords. Aside from the investment, it is assured that these keywords can deliver much better results of visitors to the websites as well as easy way of getting high rankings
Sunday, August 24, 2008
The benefits of a SEO Firm – How to Get Visibility and Traffic for Your Website
When it comes to your SEO (Search engine optimization) needs for your website, do you know where to go for some professional guidance? More and more website owners are beginning to realize the benefits of having a professional SEO firm help them write content for their websites and boost their rankings on search engines.
SEO firms have become a hot commodity in the world of website promotion. The competition has been escalating between SEO experts because of the high demand. There are also many different types and methods of optimization that SEO firms are using to help promote your website and drive traffic to your site. They can help you get the high rankings from search engines that you need to get noticed and provide your website with good, quality content to keep the interest of the users who visit your site.
What exactly can an SEO firm do for your website? One of the best benefits of finding a good SEO firm is that you can get a good return on your investment. By increasing brand visibility, getting more traffic targeted to your website, and higher sales off of the products and services you are offering, you can really reap the benefits SEO experts use to promote and sell your website. There are very cost effective means that SEO firms use for promoting your website and one of the best ways for you to increase your marketing and visibility is to use SEO.
Other benefits of using SEO firms to promote your website are the broad range of services that are now being offered with SEO. When these SEO services are done right, they can be very effective and show a very large increase in the amount of traffic your website will see. They can also greatly increase your rankings with search engines which will get you the visibility that you need to be profitable and successful with your website.
SEO experts know how to effectively use SEO keywords and can provide the best quality of content that you need on your website. They are also capable of producing fresh and up to date information for you to use on your website, which gets noticed by users and search engines. An SEO firm can provide your website with articles, ads, banners, e-newsletters and many other sources of SEO promotion that can help you get off of the ground.
If you are not sure if paying an SEO firm to promote your website is the right way to go, keep in mind that the money you spend initially to get the SEO services from the firm, will make a huge difference in the success and profitability of your website and it should be something you should be thinking of as an investment and not an expense. If you are ready to help your website become successful, consider finding and hiring a good SEO firm to help you succeed.
SEO firms have become a hot commodity in the world of website promotion. The competition has been escalating between SEO experts because of the high demand. There are also many different types and methods of optimization that SEO firms are using to help promote your website and drive traffic to your site. They can help you get the high rankings from search engines that you need to get noticed and provide your website with good, quality content to keep the interest of the users who visit your site.
What exactly can an SEO firm do for your website? One of the best benefits of finding a good SEO firm is that you can get a good return on your investment. By increasing brand visibility, getting more traffic targeted to your website, and higher sales off of the products and services you are offering, you can really reap the benefits SEO experts use to promote and sell your website. There are very cost effective means that SEO firms use for promoting your website and one of the best ways for you to increase your marketing and visibility is to use SEO.
Other benefits of using SEO firms to promote your website are the broad range of services that are now being offered with SEO. When these SEO services are done right, they can be very effective and show a very large increase in the amount of traffic your website will see. They can also greatly increase your rankings with search engines which will get you the visibility that you need to be profitable and successful with your website.
SEO experts know how to effectively use SEO keywords and can provide the best quality of content that you need on your website. They are also capable of producing fresh and up to date information for you to use on your website, which gets noticed by users and search engines. An SEO firm can provide your website with articles, ads, banners, e-newsletters and many other sources of SEO promotion that can help you get off of the ground.
If you are not sure if paying an SEO firm to promote your website is the right way to go, keep in mind that the money you spend initially to get the SEO services from the firm, will make a huge difference in the success and profitability of your website and it should be something you should be thinking of as an investment and not an expense. If you are ready to help your website become successful, consider finding and hiring a good SEO firm to help you succeed.
SEO vs. SMO – Which is Best for Generating Quality Traffic?
If you asked most website owners what kind of traffic they wanted to bring to their sites – media or search engine visitors – the answer would probably be a resounding preference for the latter. Everyone knows the potential your website can have when you are getting search engine driven traffic to it. But are there any benefits in having SMO (Search media traffic) to your site?
In recent tests conduced on different blog sites, different metric values and measures were used to determine the success of having SEO traffic driven to the site versus SMO traffic to the site. Although the initial numbers were showing that both methods were close in driving the original traffic to the site, one at 81 percent and one at 80 percent, after applying different metrics to the equation, the differences with SEO traffic started to take the lead.
The four measures that were taken on both sites include the returning visitors, average page views, time on the site and the bounce rate. Each of these variables were taken into account for both blog sites. The returning visitor measure is really an indicator of loyal the readers are. It seems as though SMO is known for attracting initial visitors who stop to read an article, but then move on and do not come back to the site. In this test, the SEO return rate of visitors was at 19 percent while the SMO rate as at 15 percent. It is important to note however, that there are many other factors that go into this kind of measure.
The results did show that SEO won that part of the competition. The average page views for each site tallied at 2.00 for SEO and 1.3 for SMO. Now that makes the score: SEO - 2 and SMO – 0. What about the time spend on the website? Well, it looks like this also put SEO in the winner’s circle with 1.8 minutes average spent by visitors on their site and SMO with 1.3 minutes.
With three test categories down, and one to go it looks like SEO is going to be the winner, can they hold in for round four? Round four consisted of the bounce rate. The bounce rate measures how many visitors left the website after only looking at one page. The higher the bounce rate is, the more the visitors leave the website after only looking at one page. In this case, SEO had a bounce rate of 83 percent while SMO had a bounce rate of 84 percent.
This gives SEO the total victory after SMO in this test. Whether or not the findings are enough to offer conclusive evidence that one is clearly better than the other, it is safe to say that both SEO and SMO have positive and negative characteristics to them. The choice is ultimately up to the website owner, and they may just find that incorporating both is the best way to go.
In recent tests conduced on different blog sites, different metric values and measures were used to determine the success of having SEO traffic driven to the site versus SMO traffic to the site. Although the initial numbers were showing that both methods were close in driving the original traffic to the site, one at 81 percent and one at 80 percent, after applying different metrics to the equation, the differences with SEO traffic started to take the lead.
The four measures that were taken on both sites include the returning visitors, average page views, time on the site and the bounce rate. Each of these variables were taken into account for both blog sites. The returning visitor measure is really an indicator of loyal the readers are. It seems as though SMO is known for attracting initial visitors who stop to read an article, but then move on and do not come back to the site. In this test, the SEO return rate of visitors was at 19 percent while the SMO rate as at 15 percent. It is important to note however, that there are many other factors that go into this kind of measure.
The results did show that SEO won that part of the competition. The average page views for each site tallied at 2.00 for SEO and 1.3 for SMO. Now that makes the score: SEO - 2 and SMO – 0. What about the time spend on the website? Well, it looks like this also put SEO in the winner’s circle with 1.8 minutes average spent by visitors on their site and SMO with 1.3 minutes.
With three test categories down, and one to go it looks like SEO is going to be the winner, can they hold in for round four? Round four consisted of the bounce rate. The bounce rate measures how many visitors left the website after only looking at one page. The higher the bounce rate is, the more the visitors leave the website after only looking at one page. In this case, SEO had a bounce rate of 83 percent while SMO had a bounce rate of 84 percent.
This gives SEO the total victory after SMO in this test. Whether or not the findings are enough to offer conclusive evidence that one is clearly better than the other, it is safe to say that both SEO and SMO have positive and negative characteristics to them. The choice is ultimately up to the website owner, and they may just find that incorporating both is the best way to go.
Thursday, August 21, 2008
How to GEO Target Google to Get Results for Your Global Marketing Plans
When you are ready to expand your website business globally, or want to include other areas of the world outside of the United States, there are a few things to keep in mind. You should know that Google is one of the biggest marketing players in the United States market. But you may not be aware that they also have market shares in other countries as well, and some of those countries they have very substantial shares. Here is a look at some of the other countries that Google has a lot of market share in:
Google Germany – 89.20 %
Google UK – 70.25 %
Google Bulgaria – 90.00 %
Google France – 89.79 %
Google Netherlands - 95.00 %
Google Poland – 90.00 %
Google Israel – 90.00 %
Getting customers globally and outside of the United States means that you need to ensure your website is ready for the different versions of Google. For instance, in Germany, when users go to Google.com they are redirected to Google.de instead. These are important things to keep in mind when you set your sites on marketing globally. You need to know and understand how Google works in different countries and parts of the world and how users see it. You need to be aware of the needs of your target audiences in different areas and how you are going to appeal to them.
You should also be aware the Google has different search results in each of the different countries. You will not get the same results for a given keyword in one country that you use Google than in another country. This means to you that you have to be able to meet the criteria of Google in order to be listed in the different versions.
What can you do to make sure you can get listed in the local versions of Google? Here are some pointers:
• Make sure you have a country specific domain name - you need to have a domain name that matches the country you are targeting.
• Make sure that your web page and website content is relevant to the market that you are targeting. Different areas have different markets, and you need to make sure that you are properly addressing the right markets.
• Check the location of your server – Google will make assumptions of what you are targeting by what the IP address of your server is.
Following these steps can help you be confident that you will properly target the right markets in the right locations. Targeting global markets with Google can be very effective and you can increase the traffic and profit of your website greatly by engaging efforts in marketing with Google in different countries. You will be able to increase your rankings and visits to your website by effectively marketing to other areas in the world, it is just important that you know the best strategies to do so in order to get the best results.
Google Germany – 89.20 %
Google UK – 70.25 %
Google Bulgaria – 90.00 %
Google France – 89.79 %
Google Netherlands - 95.00 %
Google Poland – 90.00 %
Google Israel – 90.00 %
Getting customers globally and outside of the United States means that you need to ensure your website is ready for the different versions of Google. For instance, in Germany, when users go to Google.com they are redirected to Google.de instead. These are important things to keep in mind when you set your sites on marketing globally. You need to know and understand how Google works in different countries and parts of the world and how users see it. You need to be aware of the needs of your target audiences in different areas and how you are going to appeal to them.
You should also be aware the Google has different search results in each of the different countries. You will not get the same results for a given keyword in one country that you use Google than in another country. This means to you that you have to be able to meet the criteria of Google in order to be listed in the different versions.
What can you do to make sure you can get listed in the local versions of Google? Here are some pointers:
• Make sure you have a country specific domain name - you need to have a domain name that matches the country you are targeting.
• Make sure that your web page and website content is relevant to the market that you are targeting. Different areas have different markets, and you need to make sure that you are properly addressing the right markets.
• Check the location of your server – Google will make assumptions of what you are targeting by what the IP address of your server is.
Following these steps can help you be confident that you will properly target the right markets in the right locations. Targeting global markets with Google can be very effective and you can increase the traffic and profit of your website greatly by engaging efforts in marketing with Google in different countries. You will be able to increase your rankings and visits to your website by effectively marketing to other areas in the world, it is just important that you know the best strategies to do so in order to get the best results.
Step by Step Guide: How to Get High Quality Links
When you are ready to find some high quality links for your website, there are some things you should consider to help you get started. As you probably are aware of, link building is really one of the most important tools for search engine optimization. Even though it is also very important to have good SEO content on your website, if you do not have the links, search engines will not consider the content very much.
You need to make sure you get the right links on your website and that you do not use spamming techniques. You have to make sure that you have high quality links that are sought out by Google and other search engines. Here are some steps that you need to know to have quality links on your website:
1. Make Sure Your Website is worthy of having high quality links – you have to be sure that your website can support and be worthy of having high quality links. You cannot rely on other websites to link to your website if it is not quality. You do not just want to have an online shop or a collection of other links. You need to make sure you are adding articles about services and products that you provide on your website. Make some of those articles how-to kinds of articles and add in some tutorials. Have a blog on your website and try to include a directory.
2. Check your Competitors Websites – the good way to start adding quality links on your website is to start duplicating what your competitor websites have. Find those websites and work to convince them to come to your website also.
3. Get Quality Links from Blogs – with all of the blogs that are out on the Internet, everyone still needs something to write about. Getting quality links from blogs is an excellent way to get links on related websites. A good idea is to use IBP to search for blogs. Using this allows you to be able to contact the owners of the blogs and easily keep track of websites that you have already contacted to make sure you do not repeat. Keep in mind that blogs give out millions of different and free links every month, make sure you are using IBP to make sure you are getting your fair share of these links.
4. Get Quality Links from Internet Directories – if you submit your website to Internet directories it can be a good way to show Google and other search engines that you have a good and reputable website to offer. It shows them that you are quality and willing to invest your time and money that is required to be listed in directories on the Internet.
Following these steps is an excellent way for you to get started on adding quality links to your website. You will be able to find out how adding quality links can really boost your rankings and improve your website.
You need to make sure you get the right links on your website and that you do not use spamming techniques. You have to make sure that you have high quality links that are sought out by Google and other search engines. Here are some steps that you need to know to have quality links on your website:
1. Make Sure Your Website is worthy of having high quality links – you have to be sure that your website can support and be worthy of having high quality links. You cannot rely on other websites to link to your website if it is not quality. You do not just want to have an online shop or a collection of other links. You need to make sure you are adding articles about services and products that you provide on your website. Make some of those articles how-to kinds of articles and add in some tutorials. Have a blog on your website and try to include a directory.
2. Check your Competitors Websites – the good way to start adding quality links on your website is to start duplicating what your competitor websites have. Find those websites and work to convince them to come to your website also.
3. Get Quality Links from Blogs – with all of the blogs that are out on the Internet, everyone still needs something to write about. Getting quality links from blogs is an excellent way to get links on related websites. A good idea is to use IBP to search for blogs. Using this allows you to be able to contact the owners of the blogs and easily keep track of websites that you have already contacted to make sure you do not repeat. Keep in mind that blogs give out millions of different and free links every month, make sure you are using IBP to make sure you are getting your fair share of these links.
4. Get Quality Links from Internet Directories – if you submit your website to Internet directories it can be a good way to show Google and other search engines that you have a good and reputable website to offer. It shows them that you are quality and willing to invest your time and money that is required to be listed in directories on the Internet.
Following these steps is an excellent way for you to get started on adding quality links to your website. You will be able to find out how adding quality links can really boost your rankings and improve your website.
Wednesday, July 30, 2008
Can Your Business Afford SEO Solutions?
Everyone who has a web business knows the importance of having the best SEO ratings available. But how do you go about this, and more importantly, especially if you are a new business, how do you afford these kind of SEO solutions? Having high rankings in Google is pivotal to the success of any online business. But how do you find these SEO solutions and what are they?
First, you need to really understand how important finding SEO solutions are for your website and business. If you think you can afford to find good SEO solutions or that they are too difficult to use, you need to ask yourself if you can afford not to. If you are looking for easy and affordable ways to find your SEO solutions and get the traffic and business you need for your website, here are some ideas:
1. Keep the text hidden on your web pages – If you really want the high rankings, the keyword has to appear on your web pages. In order to not have to change your web pages, hide the keyword text within your web page. There are various devious ways of making this work and completely hiding the keywords.
2. Use the Cloaking method – The cloaking method can offer you SEO solutions that are easy to implement by delivering different pages of your website to the various search engines and allow the visitors to your website to see them. Keep in mind that using the cloaking method is an excellent way to get your content to search engines without having to change it.
3. Reproduce other websites Content – In order to get SEO solutions that work for you, you need to realize that search engines bring the rankings and visibility that your website needs. Try using content from other websites and incorporate it into your web pages, this will bring extra content to your website, without you having to do the work.
4. Purchase Links – Getting links is a fast and easy way to get SEO solutions to work for you. Buying the links is a proven, fast way to get the visits you need to your website.
5. Linking Schemes – Search engines do want websites that offer inbound links. Join one of these networks that can promise and deliver lots of links within a few days that requires little or no work on your part.
Keep in mind, that SEO solutions can be very expensive if you do not use the resources available to you. Remember also that using any of the above methods for your SEO solutions is bound to get you banned from Google, so you need to consider what you can do to provide long-term SEO solutions as well. Using any of the above mentioned methods will only harm you and your website business in the long run. Be smart, and pay the money you need for SEO solutions and consider it an investment in the future success of your business.
First, you need to really understand how important finding SEO solutions are for your website and business. If you think you can afford to find good SEO solutions or that they are too difficult to use, you need to ask yourself if you can afford not to. If you are looking for easy and affordable ways to find your SEO solutions and get the traffic and business you need for your website, here are some ideas:
1. Keep the text hidden on your web pages – If you really want the high rankings, the keyword has to appear on your web pages. In order to not have to change your web pages, hide the keyword text within your web page. There are various devious ways of making this work and completely hiding the keywords.
2. Use the Cloaking method – The cloaking method can offer you SEO solutions that are easy to implement by delivering different pages of your website to the various search engines and allow the visitors to your website to see them. Keep in mind that using the cloaking method is an excellent way to get your content to search engines without having to change it.
3. Reproduce other websites Content – In order to get SEO solutions that work for you, you need to realize that search engines bring the rankings and visibility that your website needs. Try using content from other websites and incorporate it into your web pages, this will bring extra content to your website, without you having to do the work.
4. Purchase Links – Getting links is a fast and easy way to get SEO solutions to work for you. Buying the links is a proven, fast way to get the visits you need to your website.
5. Linking Schemes – Search engines do want websites that offer inbound links. Join one of these networks that can promise and deliver lots of links within a few days that requires little or no work on your part.
Keep in mind, that SEO solutions can be very expensive if you do not use the resources available to you. Remember also that using any of the above methods for your SEO solutions is bound to get you banned from Google, so you need to consider what you can do to provide long-term SEO solutions as well. Using any of the above mentioned methods will only harm you and your website business in the long run. Be smart, and pay the money you need for SEO solutions and consider it an investment in the future success of your business.
How Do You Know How Much is too much With Landing Page Testing?
Most website owners know that your landing page is a very critical part of your search campaign, and the success of your campaign. Knowing the value of optimizing and testing your landing page is no doubt very important to how your website is viewed, the number of visits you receive, and how successful it is on the web.
However, there are many methods of testing that are very complex, expensive and only relevant to sites that experience hundreds of conversions each day. For smaller companies, the volume is not really there to benefit from certain testing methodologies. For other, larger companies with greater conversions, it can be very beneficial.
The theory of testing your landing page can be proven by results that show 40 percent more in conversion rates simply by testing. If you really think about that, you are spending the same for the conversion rates, but you are also spending a lot smarter.
As with many things in life, the more we test something to see if it works, the better our chances of it actually working, and if you first fail, try, try again. Well, that basic theory can extend to testing your landing page. Being able to test your landing page will help you determine and know what works.
There are different testing methods and products available to you. Some higher end tools promote the given ability to be able to test multiple elements on your landing page at the same time. For instance, Google website optimizer enables you to have a different test for each combination you can possibly have. While other products such as the Offermatica reduces the number of tests and arguments you can create. The proponents of being able to have multivariate testing on your landing page say that it is much more beneficial to be able to test multiple things at the same time and can offer insight as to how the different elements interact and how they can overall improve conversion.
Some advice is that you limit your testing variants to ten, if you have a higher volume website that generates over a hundred conversions each day. But, if you are not having that kind of volume, even ten may be too many. So how many tests can your run on your landing page? There is a landing page calculator that allows you to enter how many conversions each page gets a day and it will compute how many versions your page is able to support.
If you have a high volume of conversion rates a day on your web page, you can benefit from the multivariate testing approach for your landing page. Just make sure that your conversion rate for your landing page is adequate enough to justify the testing.
However, there are many methods of testing that are very complex, expensive and only relevant to sites that experience hundreds of conversions each day. For smaller companies, the volume is not really there to benefit from certain testing methodologies. For other, larger companies with greater conversions, it can be very beneficial.
The theory of testing your landing page can be proven by results that show 40 percent more in conversion rates simply by testing. If you really think about that, you are spending the same for the conversion rates, but you are also spending a lot smarter.
As with many things in life, the more we test something to see if it works, the better our chances of it actually working, and if you first fail, try, try again. Well, that basic theory can extend to testing your landing page. Being able to test your landing page will help you determine and know what works.
There are different testing methods and products available to you. Some higher end tools promote the given ability to be able to test multiple elements on your landing page at the same time. For instance, Google website optimizer enables you to have a different test for each combination you can possibly have. While other products such as the Offermatica reduces the number of tests and arguments you can create. The proponents of being able to have multivariate testing on your landing page say that it is much more beneficial to be able to test multiple things at the same time and can offer insight as to how the different elements interact and how they can overall improve conversion.
Some advice is that you limit your testing variants to ten, if you have a higher volume website that generates over a hundred conversions each day. But, if you are not having that kind of volume, even ten may be too many. So how many tests can your run on your landing page? There is a landing page calculator that allows you to enter how many conversions each page gets a day and it will compute how many versions your page is able to support.
If you have a high volume of conversion rates a day on your web page, you can benefit from the multivariate testing approach for your landing page. Just make sure that your conversion rate for your landing page is adequate enough to justify the testing.
Saturday, July 5, 2008
Learn to Protect Your Site By Communicating in the Language of Robots.txt
If you are a website owner, you know the reasoning behind that question. No, we are not talking about physical robots in general, but rather the language of robots. Anyone that is familiar with the famous Google robot – Googlebot, knows how important it can be to be able to understand the language of robots to help protect your website. Not everyone though, is at savvy in the language art of speaking robot.
It can be intimidating to some website owners when thinking they have to learn to effectively use the language, but there are tools available to help the lesser robot savvy communicators. Most of us have probably employed the services of Googlebot to protect sections and parts of our websites that we don’t want invaded. Those that are familiar with using the robots.txt language can simply fire off a file to him and he will always deliver what we need. But if you are unsure of your abilities in the art of speaking robot, there is something that can help you.
There is a new Webmaster tool available that acts as a translator or robot.txt files. It helps you build the file to use, and all you have to do is enter the areas you do not want robots to crawl through. You can also make it very specific blocking only certain types of robots from certain types of files. After you use the generator tool, you can take it for a test drive by using the analysis tool. After you have seen that your test file is ready to go, you can simply save the new file on the root directory on your website and sit back.
When creating and using the robots files, you should consider the following two tips:
1. Robot text files are not always supported on all search engines – Googlebot and some other robots can understand the files, but other robots may not be able to understand the generated files.
2. Keep in mind that robot text files are only a method of asking that your site be protected from robots crawling. You simply generate the file, but to some robots who are not as scrupulous as others, they can choose to ignore the file and get in. Make sure you use the password protection option to protect what files you need blocked.
This can be a great tool for those who are not as confident in their robot language skills, and can create a safe haven for the files on your website you need protected from unsavory robots. It can substantially help you in your quest to protect your website and files within by helping you generate the file in the correct format to the robot. As always, there are options out there if you need further guidance, you can check out the help center for Webmaster tools or seek answers from a help group of Webmasters.
It can be intimidating to some website owners when thinking they have to learn to effectively use the language, but there are tools available to help the lesser robot savvy communicators. Most of us have probably employed the services of Googlebot to protect sections and parts of our websites that we don’t want invaded. Those that are familiar with using the robots.txt language can simply fire off a file to him and he will always deliver what we need. But if you are unsure of your abilities in the art of speaking robot, there is something that can help you.
There is a new Webmaster tool available that acts as a translator or robot.txt files. It helps you build the file to use, and all you have to do is enter the areas you do not want robots to crawl through. You can also make it very specific blocking only certain types of robots from certain types of files. After you use the generator tool, you can take it for a test drive by using the analysis tool. After you have seen that your test file is ready to go, you can simply save the new file on the root directory on your website and sit back.
When creating and using the robots files, you should consider the following two tips:
1. Robot text files are not always supported on all search engines – Googlebot and some other robots can understand the files, but other robots may not be able to understand the generated files.
2. Keep in mind that robot text files are only a method of asking that your site be protected from robots crawling. You simply generate the file, but to some robots who are not as scrupulous as others, they can choose to ignore the file and get in. Make sure you use the password protection option to protect what files you need blocked.
This can be a great tool for those who are not as confident in their robot language skills, and can create a safe haven for the files on your website you need protected from unsavory robots. It can substantially help you in your quest to protect your website and files within by helping you generate the file in the correct format to the robot. As always, there are options out there if you need further guidance, you can check out the help center for Webmaster tools or seek answers from a help group of Webmasters.
Saturday, June 21, 2008
Are Web Users Really Able to Read and Understand Your Website?
That may seem like a simple question with an even easier answer, but actually it can be complicated. Some website owners think that the more text and the more complicated the text on their website, the better. They may feel that this is a way of showing off how intelligent they are, or how much education they have, but to users they might get frustrated and venture on to a new site.
It is not always best to try to have the most creative of sentences, and wordy descriptions when designing your website. Users like to be able to understand the content of your website and it is necessary that you create your website with that in mind. No matter how outstanding your products or what great deals the potential buyers could be getting, if they cannot read through the verbiage to get there, they will leave.
If you have doubts on how understandable your website really is to web users, consider taking a test suck as the I.B.P. test to calculate how users will be able to understand and read through your text on the website. If your site is found to score high on the easy reading score, that means that you have a website this comprehendible to most users and they will be able to read through it to obtain the information they need. You site can also be measured by a grade-level method of scoring. This relates which grade level your website is at for reading comprehension. For instance, you site may be at a 5th grade reading level and that would indicate that it takes 5 grade years of school to be able to fully understand and read through the content of your website.
If you make it easy not only to read your website, but navigate through it with ease, your net sales can soar and you can make a big difference in how users rate your site. If you have your website designed to be professional looking and professionally written, you can notice an increase in your sales. Don’t let readers get lost in wordy sentence structures or complicated wording. They simply will tire of trying to figure out what you saying, and surf on to another site that they can easily understand and follow.
Using tests such as I.B.P. to help determine how easy it is for users to view and read your website, can make it easier for you to find your target audience and cater to them. If you are selling something that you want to appeal to people of all ages and intelligence levels, make sure your website is not too advanced. Conversely, if you are selling high-end technical gadgets, make sure your site is thorough and professional sounding to the education level of those visiting your site. Making small changes to your website can greatly impact how successful it will be and how often users will return to your website.
It is not always best to try to have the most creative of sentences, and wordy descriptions when designing your website. Users like to be able to understand the content of your website and it is necessary that you create your website with that in mind. No matter how outstanding your products or what great deals the potential buyers could be getting, if they cannot read through the verbiage to get there, they will leave.
If you have doubts on how understandable your website really is to web users, consider taking a test suck as the I.B.P. test to calculate how users will be able to understand and read through your text on the website. If your site is found to score high on the easy reading score, that means that you have a website this comprehendible to most users and they will be able to read through it to obtain the information they need. You site can also be measured by a grade-level method of scoring. This relates which grade level your website is at for reading comprehension. For instance, you site may be at a 5th grade reading level and that would indicate that it takes 5 grade years of school to be able to fully understand and read through the content of your website.
If you make it easy not only to read your website, but navigate through it with ease, your net sales can soar and you can make a big difference in how users rate your site. If you have your website designed to be professional looking and professionally written, you can notice an increase in your sales. Don’t let readers get lost in wordy sentence structures or complicated wording. They simply will tire of trying to figure out what you saying, and surf on to another site that they can easily understand and follow.
Using tests such as I.B.P. to help determine how easy it is for users to view and read your website, can make it easier for you to find your target audience and cater to them. If you are selling something that you want to appeal to people of all ages and intelligence levels, make sure your website is not too advanced. Conversely, if you are selling high-end technical gadgets, make sure your site is thorough and professional sounding to the education level of those visiting your site. Making small changes to your website can greatly impact how successful it will be and how often users will return to your website.
Monday, June 9, 2008
Age Is Only But A Number…Unless It Can Affect Your Website Search Engine Rankings
Is it true that the age of you website and other websites have a direct effect on your site rankings and success? According to statistics on major search engines, it has a dramatic effect. Why does it matter how old or young your website is? It seems as though users prefer sites that are more popular and trust-worthy than sites that are younger. This may be because older sites probably are better developed and protected against potential spam than newer sites and people tend to trust sites they view as being more secure. This could allow major search engines to give your site a higher ranking.
This can mean that the links on your website have a big impact on the success and ranking of your website. If you have links to older and more proven websites, there is a good chance that your website will be more successful and rank higher. How do you know what links to use and trust?
There is a new application on the market called “Ranking Domains Using the Domains Maturity” and it shows a direct connection with the maturity of a web page and how it affects your ranking. Basically, the use of this new application seems to indicate that search engines view younger or newer websites to be more likely to contain spam. Part of the reason for this untrusting action of major search engines is because it is easy to get a new domain this days, and a lot of companies are offering free trials to new users. Because of this, there can be bad links and spam rampant on the newer websites.
The new application also makes it possible for search engines to assign a value to a specific domain based on its age. This could have a huge effect on the overall ranking of websites and their listings on search engines. Of course, age is not everything. There are many other factors that can be used to determine what rankings your website can plan to achieve. The new application takes dozens of factors into consideration and will analyze your website to help determine how search engines may choose to rank it.
If you are not sure how the age of your website affects your search engine ranking, this application may be able to help you discover not only how your website affects the ranking but also how the individual links on your website can affect the results. You may have an older, more mature website, but if you have links on your website that are newer or contain spam, you overall search ranking could be lower because of it. It is important for you to know not only how your website ranks but also how the links on it may be affecting your success. Make sure you know the links on your web pages are secure and not containing any spam that could negatively affect your listings.
This can mean that the links on your website have a big impact on the success and ranking of your website. If you have links to older and more proven websites, there is a good chance that your website will be more successful and rank higher. How do you know what links to use and trust?
There is a new application on the market called “Ranking Domains Using the Domains Maturity” and it shows a direct connection with the maturity of a web page and how it affects your ranking. Basically, the use of this new application seems to indicate that search engines view younger or newer websites to be more likely to contain spam. Part of the reason for this untrusting action of major search engines is because it is easy to get a new domain this days, and a lot of companies are offering free trials to new users. Because of this, there can be bad links and spam rampant on the newer websites.
The new application also makes it possible for search engines to assign a value to a specific domain based on its age. This could have a huge effect on the overall ranking of websites and their listings on search engines. Of course, age is not everything. There are many other factors that can be used to determine what rankings your website can plan to achieve. The new application takes dozens of factors into consideration and will analyze your website to help determine how search engines may choose to rank it.
If you are not sure how the age of your website affects your search engine ranking, this application may be able to help you discover not only how your website affects the ranking but also how the individual links on your website can affect the results. You may have an older, more mature website, but if you have links on your website that are newer or contain spam, you overall search ranking could be lower because of it. It is important for you to know not only how your website ranks but also how the links on it may be affecting your success. Make sure you know the links on your web pages are secure and not containing any spam that could negatively affect your listings.
Sunday, June 1, 2008
Content creation a vital aspect of SEO.
Content creation for web is very much different from that created for print media. It should be crafted in such a style that in the first look itself it should have the ability to attract the attention of the viewers. Actually, a relevant content in the web pages is very much crucial for getting your message across. A well-written content has the strength to enhance your potential customer and sell your product to the highest level. When the content of the web page is carefully structured and optimized for the keyword phrases, search engine gives greater priority to such content in assigning rank.
Whether you need to update your product database, press release, daily news release or simply you have a large number of content that you need to update on the regular basis, our content creation service would help you to perform all these task successfully. It will help you to create relevant content for your site after knowing exactly what your site is all about and what the target it wants to achieve is.
Out content management solution, would be very advantageous for you. If you could not create a relevant content for your site though you have the idea and keywords or phrases for it, we are here to help you in all possible way. The content created by us is very much secure and browser based so that it can allow any non-technical member of your organization to update key ever-changing areas of your website. This feature then integrated into your existing web site, after which you are provided with log in and password that is for your own use and linked only to your site.
Our content creation service is very cost effective. You can maintain your site with minimal staff training. Using our content management solution, you can update your site from any where in the world just through the access to a standard web browser. Our content management solution allows multiple people in your organization to create and up date web pages with defined areas of responsibility within the site.
If you are interested in our content management solution, we are here to evaluate your need and recommend a wise solution for your business.
Whether you need to update your product database, press release, daily news release or simply you have a large number of content that you need to update on the regular basis, our content creation service would help you to perform all these task successfully. It will help you to create relevant content for your site after knowing exactly what your site is all about and what the target it wants to achieve is.
Out content management solution, would be very advantageous for you. If you could not create a relevant content for your site though you have the idea and keywords or phrases for it, we are here to help you in all possible way. The content created by us is very much secure and browser based so that it can allow any non-technical member of your organization to update key ever-changing areas of your website. This feature then integrated into your existing web site, after which you are provided with log in and password that is for your own use and linked only to your site.
Our content creation service is very cost effective. You can maintain your site with minimal staff training. Using our content management solution, you can update your site from any where in the world just through the access to a standard web browser. Our content management solution allows multiple people in your organization to create and up date web pages with defined areas of responsibility within the site.
If you are interested in our content management solution, we are here to evaluate your need and recommend a wise solution for your business.
Saturday, May 31, 2008
Can Something Be Done to Stop Negative Spamming on Your Website?
If you are a Webmaster or manage websites, you might have experienced the effects of yet another spam technique negatively impacting your site called Negative SEO. It is used by competitors with a moral compass set off course who purposely use spam to get other websites in trouble. Although there is nothing technically that you can do to stop them, there is something that can be done.
Search engines such as Google need to put an end to this unethical practice. It was previously thought that the search engines were monitoring and controlling the situation, but after doing some research; I do not think this is so. While the practice is not universal, it can potentially do a lot of harm to marketers who are ethical and conducting an honest business.
The problems associated with spam are not new to the world of cyberspace. Spam has been around for a while, and just like anything, crafty spammers find a way to constantly reinvent it. By using techniques such as duplicate content, fake blogs, phony sites and other such acts, spammers have marred the search engines creditability.
Although Google has made strides to penalize spammers, there is still much more that needs to be done. We need to get them to stop allowing this to occur. One of the problems with this is that you could be the one being punished by Google because they remove links and sites associated with creating spam and fake links. By the time you may realize what is going on, the damage can already be done. Your rankings start dropping and you don’t know what links are affected.
Before this becomes an epidemic and hits your website, we need to take action. There are a couple of things that could possibly work if we can convince search engines to enact them. One idea would be that you have the ability to refuse links. Marketers need to have the right to refuse spam links and view new links that are up for posting on their sites. As a direct correlation, search engines would then have to update their algorithms to allow this to work. Another idea would be that search engines create a RSS feed or some type of interface that allows website owners to be able to view new links and not allow the ones that could potentially be spam.
Whatever we can do to stop this, we need to enlist the help of the search engines. This problem needs to be rectified before it spreads like wild fire. There is not an easy solution to this, convincing Google and other search engines that they need to do the extra effort to help us website owners out could be challenging. No one wants to do more work, but those of us who are honest marketers don’t deserve to be targeted. If we all do a part in preventing this, we can work together to find a solution.
Search engines such as Google need to put an end to this unethical practice. It was previously thought that the search engines were monitoring and controlling the situation, but after doing some research; I do not think this is so. While the practice is not universal, it can potentially do a lot of harm to marketers who are ethical and conducting an honest business.
The problems associated with spam are not new to the world of cyberspace. Spam has been around for a while, and just like anything, crafty spammers find a way to constantly reinvent it. By using techniques such as duplicate content, fake blogs, phony sites and other such acts, spammers have marred the search engines creditability.
Although Google has made strides to penalize spammers, there is still much more that needs to be done. We need to get them to stop allowing this to occur. One of the problems with this is that you could be the one being punished by Google because they remove links and sites associated with creating spam and fake links. By the time you may realize what is going on, the damage can already be done. Your rankings start dropping and you don’t know what links are affected.
Before this becomes an epidemic and hits your website, we need to take action. There are a couple of things that could possibly work if we can convince search engines to enact them. One idea would be that you have the ability to refuse links. Marketers need to have the right to refuse spam links and view new links that are up for posting on their sites. As a direct correlation, search engines would then have to update their algorithms to allow this to work. Another idea would be that search engines create a RSS feed or some type of interface that allows website owners to be able to view new links and not allow the ones that could potentially be spam.
Whatever we can do to stop this, we need to enlist the help of the search engines. This problem needs to be rectified before it spreads like wild fire. There is not an easy solution to this, convincing Google and other search engines that they need to do the extra effort to help us website owners out could be challenging. No one wants to do more work, but those of us who are honest marketers don’t deserve to be targeted. If we all do a part in preventing this, we can work together to find a solution.
Saturday, May 24, 2008
Site-links from Google
What are Site links
In case your wondering what Site Links are, they are the additional supplementary links under the main domain name, in the search engine results pages or SERP's, they are often displayed for a brand search.
How can i get site links?
If you are looking for a way to incorporate the use of site links for your website, you need to know a couple basic facts. What are site-links and how can they benefit webmasters?
Let’s start off with the first question.
Site-links are described being a collection of different links which show up right below results for a website after doing a search. They offer users links to additional pages of a website. Google uses an algorithm that randomly chooses the different links.
Secondly, how can they be used to improve your website?
They can add a lot to your website if you have the right keywords and ranking. Site-links can appear for search words that are general. If the search is for something more specific, they will not appear. It is also important to note that Google will only add links that are on your main webpage as links. These links should use either a descriptive text kind of link, or an IMG-ALT image kind of link. It is not advised to use Flash or Java links when considering site-links.
If you are wondering how to get these added to your website, here are four criteria that you need to have on your website to be considered for the use of site-links:
1. Your website has to be the number one stable ranked website for a given search-word. This is important because not being ranked first on a consistent basis can deter your site from being able to use site-links. Google tends not to use site-links for those sites.
2. Make sure your website has been around for at least two years. If your website is brand new to the Internet, it most likely will not make the cut. It seems that Google much prefers older, established websites than new ones.
3. Your website has to receive a lot of clicks for a particular keyword.
The keyword also needs to be a well-used keyword that gets a lot of hits.
If your website does not get a lot of hits from a particular search word, it most likely wont be considered as use for a site-link.
4. It is also important to know that site-links seem to show up for only main search-words for a website. Know that it will not be used for all of different search-words that a website may have.
Your website may be considered for site-links if it can meet those four key elements. If you are wondering if your website is right for the use of site-links, consider that they can be very nice to have as an addition, but remember that they will most likely not appear for multiple word searches. They only seem to be used for single word searches that use major keywords. Searches with more than one word are typically not used. For that reason, you need to determine what keywords and what rating you have for keywords in order to make your decision on site-links.
Original Article by bhrat from ace internet marketing
In case your wondering what Site Links are, they are the additional supplementary links under the main domain name, in the search engine results pages or SERP's, they are often displayed for a brand search.
How can i get site links?
If you are looking for a way to incorporate the use of site links for your website, you need to know a couple basic facts. What are site-links and how can they benefit webmasters?
Let’s start off with the first question.
Site-links are described being a collection of different links which show up right below results for a website after doing a search. They offer users links to additional pages of a website. Google uses an algorithm that randomly chooses the different links.
Secondly, how can they be used to improve your website?
They can add a lot to your website if you have the right keywords and ranking. Site-links can appear for search words that are general. If the search is for something more specific, they will not appear. It is also important to note that Google will only add links that are on your main webpage as links. These links should use either a descriptive text kind of link, or an IMG-ALT image kind of link. It is not advised to use Flash or Java links when considering site-links.
If you are wondering how to get these added to your website, here are four criteria that you need to have on your website to be considered for the use of site-links:
1. Your website has to be the number one stable ranked website for a given search-word. This is important because not being ranked first on a consistent basis can deter your site from being able to use site-links. Google tends not to use site-links for those sites.
2. Make sure your website has been around for at least two years. If your website is brand new to the Internet, it most likely will not make the cut. It seems that Google much prefers older, established websites than new ones.
3. Your website has to receive a lot of clicks for a particular keyword.
The keyword also needs to be a well-used keyword that gets a lot of hits.
If your website does not get a lot of hits from a particular search word, it most likely wont be considered as use for a site-link.
4. It is also important to know that site-links seem to show up for only main search-words for a website. Know that it will not be used for all of different search-words that a website may have.
Your website may be considered for site-links if it can meet those four key elements. If you are wondering if your website is right for the use of site-links, consider that they can be very nice to have as an addition, but remember that they will most likely not appear for multiple word searches. They only seem to be used for single word searches that use major keywords. Searches with more than one word are typically not used. For that reason, you need to determine what keywords and what rating you have for keywords in order to make your decision on site-links.
Original Article by bhrat from ace internet marketing
SEO and social networking
Think of any topic and you'll probably find a group online with express views, news, and gossip on this topic. Gossip? Yes, of course, when two people meet don’t you gossip, just to get over the boredom? You do.
Just as office parties with clients, meetings of chambers of commerce, specialist institutions like that of mechanical engineers, electrical engineers, and so on, there are today available on the internet a much, much larger, which defies imagination, audience you can reach out to get news, views, problems, solutions, experiences all for the asking. Your profile has to be perfect. And you should be very going with your words.. and not point direct to your website. A hint here or there like “You know, folks, I went for a walk, yesterday, and guess what I saw?” It’s all here (put in your web link). Something like that.
Since there are so many of these social websites, obviously the networking is of a very high order, given the size of the participants in that website, blog, or what have you. Just as in any fraternity meeting apart from catching up with your old friends, you make new ones, and learn much more from these sites. And you contribute your learning, adding to the fund of knowledge to which that website you are a member.
So how many should you sign up for? Since it’s all free, the impulse is to sign in to as many as you can. And since you provide a mail id, you find that when you waken up and open your system, there is a string of notices, and mails from ALL of these sites you signed up for! And by the time you even scan all of them, half your day is gone! Did you bargain for that? No.
If you are a newcomer, yes, of course, you might be tempted to see each and then decide what to stay in and stay out of. Even those who are experienced in these website signs-up, forget to log on, thus earning themselves a bad name. It works just like the party your neighbor threw, and you said you would come, but didn’t turn up! Well, he is going to ignore you when you ask him to come over. It’s the same on the net social group.
When you sign up, and you should choose those you want to, you must see to it that you are at least visible fairly often. Fairly often is difficult to define. I would put it this way. If I get two invites from the same person, I would at least make it to one, and then, take the second set of invite and show up. And yes, you contribute to the conversation at the party. So too it is on the social site. You can see the signs posted, the problems posted, the answers given, and the chats taking place in the Lounge. You should sign in, and if you know a better way of solving a problem, contribute your penny. It does not matter whether it is taken or not. Contributing to the site is an important signpost for the others that you are a serious participant, and you can ease into the gang, as they say.
The rules are the same as in personal gatherings. The more you are seen, the more people recognize you and more recognition mean better recall when you need it most. If you are a techie, there are chances that the buzz you are moving with in the social site, you may land up getting a better look at your abilities. And if you are good, well, then, certainly, the gossip mill is going to work overtime in your favor. And if you don’t do well, then… you can guess there will be silence, until someone asks “hey Paul, how did Joe solve that problem?”
So be prepared for that as well.
Choose sites you really belong to, whether in terms of skills set or social set, and above all whether it suits your personality.
As for the ones you don’t want to continue, well, you should write to them politely pulling the plug. That will always be appreciated. Remember just as you are a member of three/four or whatever you can handle, others too are likely to be there also. So it’s best to clean and clear.
Just as office parties with clients, meetings of chambers of commerce, specialist institutions like that of mechanical engineers, electrical engineers, and so on, there are today available on the internet a much, much larger, which defies imagination, audience you can reach out to get news, views, problems, solutions, experiences all for the asking. Your profile has to be perfect. And you should be very going with your words.. and not point direct to your website. A hint here or there like “You know, folks, I went for a walk, yesterday, and guess what I saw?” It’s all here (put in your web link). Something like that.
Since there are so many of these social websites, obviously the networking is of a very high order, given the size of the participants in that website, blog, or what have you. Just as in any fraternity meeting apart from catching up with your old friends, you make new ones, and learn much more from these sites. And you contribute your learning, adding to the fund of knowledge to which that website you are a member.
So how many should you sign up for? Since it’s all free, the impulse is to sign in to as many as you can. And since you provide a mail id, you find that when you waken up and open your system, there is a string of notices, and mails from ALL of these sites you signed up for! And by the time you even scan all of them, half your day is gone! Did you bargain for that? No.
If you are a newcomer, yes, of course, you might be tempted to see each and then decide what to stay in and stay out of. Even those who are experienced in these website signs-up, forget to log on, thus earning themselves a bad name. It works just like the party your neighbor threw, and you said you would come, but didn’t turn up! Well, he is going to ignore you when you ask him to come over. It’s the same on the net social group.
When you sign up, and you should choose those you want to, you must see to it that you are at least visible fairly often. Fairly often is difficult to define. I would put it this way. If I get two invites from the same person, I would at least make it to one, and then, take the second set of invite and show up. And yes, you contribute to the conversation at the party. So too it is on the social site. You can see the signs posted, the problems posted, the answers given, and the chats taking place in the Lounge. You should sign in, and if you know a better way of solving a problem, contribute your penny. It does not matter whether it is taken or not. Contributing to the site is an important signpost for the others that you are a serious participant, and you can ease into the gang, as they say.
The rules are the same as in personal gatherings. The more you are seen, the more people recognize you and more recognition mean better recall when you need it most. If you are a techie, there are chances that the buzz you are moving with in the social site, you may land up getting a better look at your abilities. And if you are good, well, then, certainly, the gossip mill is going to work overtime in your favor. And if you don’t do well, then… you can guess there will be silence, until someone asks “hey Paul, how did Joe solve that problem?”
So be prepared for that as well.
Choose sites you really belong to, whether in terms of skills set or social set, and above all whether it suits your personality.
As for the ones you don’t want to continue, well, you should write to them politely pulling the plug. That will always be appreciated. Remember just as you are a member of three/four or whatever you can handle, others too are likely to be there also. So it’s best to clean and clear.
Friday, May 23, 2008
Yahoo! Buzz Enters Yahoo.com
World to Enhance Web Content
Yahoo! Inc. has set up the new Yahoo! Buzz as part of its Yahoo.com system. Yahoo! Buzz is meant to assist consumers, advertisers and publishers alike by allowing them to read the popular and news-worthy stories that it places on its home page.
Yahoo! Buzz functions by looking at common search input and consumer votes to see which are the most timely and interesting stories plus videos that various websites feature, and then posts these on its home page.
Yahoo! has put up Yahoo! Buzz only in beta form for now. The stories and videos it features can be sourced from the major news agencies plus any niche blogs that exist online. To be accepted as feature placement for Yahoo.com, the best stories have to meet editorial consideration guidelines.
Yahoo! believes that Yahoo! Buzz will help publishers to impart pertinent content plus serve more advertisers and consumers across a more vast and varied audience spectrum. If any member of the public would like to contribute stories sourced from Yahoo! Buzz for any social news sites, Yahoo! will permit it. Such sites could be StumbleUpon, Reddit, Propeller, Facebook, or Digg (among many other possible social news sites.)
The range of content that Yahoo! Buzz can feature may include intriguing blog posts, interesting images or videos, a news-worthy news event, or anything that can catch the attention of the public. The point is to assist publishers in supplying excellent content to the many people who visit Yahoo!
In the end, Yahoo! Buzz is expected to help lay the foundations for a dynamic ecosystem composed of consumers, advertisers and publishers when it is fully-operational and accessible by the public. The Web content when collected, posted and accessed should make the Internet world a richer, more intriguing place for everyone to visit, talk about, and interact about.
Yahoo! itself saw its shares reduced by $0.29 (equal to 1.02%) to $28.13 during the regular trading done on Monday. Volume then was at $41.15 million shares. But when after-hours trading resumed, Yahoo! found its shares go up by $0.15 to be traded in the $28.28 level. This was the news posted on February 26, 2008 on Tuesday.
Original Article by Sarah Folgea from Ace Internet Marketing
Yahoo! Inc. has set up the new Yahoo! Buzz as part of its Yahoo.com system. Yahoo! Buzz is meant to assist consumers, advertisers and publishers alike by allowing them to read the popular and news-worthy stories that it places on its home page.
Yahoo! Buzz functions by looking at common search input and consumer votes to see which are the most timely and interesting stories plus videos that various websites feature, and then posts these on its home page.
Yahoo! has put up Yahoo! Buzz only in beta form for now. The stories and videos it features can be sourced from the major news agencies plus any niche blogs that exist online. To be accepted as feature placement for Yahoo.com, the best stories have to meet editorial consideration guidelines.
Yahoo! believes that Yahoo! Buzz will help publishers to impart pertinent content plus serve more advertisers and consumers across a more vast and varied audience spectrum. If any member of the public would like to contribute stories sourced from Yahoo! Buzz for any social news sites, Yahoo! will permit it. Such sites could be StumbleUpon, Reddit, Propeller, Facebook, or Digg (among many other possible social news sites.)
The range of content that Yahoo! Buzz can feature may include intriguing blog posts, interesting images or videos, a news-worthy news event, or anything that can catch the attention of the public. The point is to assist publishers in supplying excellent content to the many people who visit Yahoo!
In the end, Yahoo! Buzz is expected to help lay the foundations for a dynamic ecosystem composed of consumers, advertisers and publishers when it is fully-operational and accessible by the public. The Web content when collected, posted and accessed should make the Internet world a richer, more intriguing place for everyone to visit, talk about, and interact about.
Yahoo! itself saw its shares reduced by $0.29 (equal to 1.02%) to $28.13 during the regular trading done on Monday. Volume then was at $41.15 million shares. But when after-hours trading resumed, Yahoo! found its shares go up by $0.15 to be traded in the $28.28 level. This was the news posted on February 26, 2008 on Tuesday.
Original Article by Sarah Folgea from Ace Internet Marketing
Google penalizes popular sites
It appears that Google may have a new system to rank websites on the popular search engine.
It seems that once popular websites that have ranked at the number one spot for years are now down to number six and below. Why? These popular websites have been frontrunners in their niche market for what can only seem like an eternity. They are getting the exact same amount of traffic if not more by other means, so why ahs their position dropped so rapidly?
None knows for sure why the websites have reported a massive slump in the search engine. There are a couple of reasons why this may have happened to the longer standing websites.
1. Google may have started analyzing usage data when looking at the rankings
2. Google may now have a better understanding and reasoning of keywords and specific key phrases within content
If it is indeed the usage data that is the main reason for the drop in the rankings, then websites that have a higher click in rate would naturally rank higher in the search engine. As I mentioned before, websites that are still enjoying traffic and lots of it every day are still reporting being down ranked.
So it can’t be the usage data that Google are now looking at. This new penalty on websites seems to also be affecting websites that have a good title and descriptions, and contain decent keywords.
That only leaves us with the keywords and the key phrases within the content of the once popular websites. From what can be found, it is more likely that these websites contain too many inbound links that use the exact same keyword. They were then affected by Google’s filter to find unique and original material.
When you write content for your website and build links to and from your web pages, make sure they don’t just use the one keyword or key phrase. To be noticed by the search engines you need constant and unique text. If you keep using the same keywords over and over and never having any variation, then Google may see manipulation within the text.
So if you have a car insurance website and you specialize in young drivers insurance, don’t just over use this key phrase. Use other phrases such as car insurance, car insurance for the young, young person’s insurance and so on. You are more likely to rank higher this way than by using the same phrase or word over and over. Google will see your website as being specific to that topic because of the unique and relevant keywords.
Original Article by Sarah Folgea from Ace Internet Marketing
It seems that once popular websites that have ranked at the number one spot for years are now down to number six and below. Why? These popular websites have been frontrunners in their niche market for what can only seem like an eternity. They are getting the exact same amount of traffic if not more by other means, so why ahs their position dropped so rapidly?
None knows for sure why the websites have reported a massive slump in the search engine. There are a couple of reasons why this may have happened to the longer standing websites.
1. Google may have started analyzing usage data when looking at the rankings
2. Google may now have a better understanding and reasoning of keywords and specific key phrases within content
If it is indeed the usage data that is the main reason for the drop in the rankings, then websites that have a higher click in rate would naturally rank higher in the search engine. As I mentioned before, websites that are still enjoying traffic and lots of it every day are still reporting being down ranked.
So it can’t be the usage data that Google are now looking at. This new penalty on websites seems to also be affecting websites that have a good title and descriptions, and contain decent keywords.
That only leaves us with the keywords and the key phrases within the content of the once popular websites. From what can be found, it is more likely that these websites contain too many inbound links that use the exact same keyword. They were then affected by Google’s filter to find unique and original material.
When you write content for your website and build links to and from your web pages, make sure they don’t just use the one keyword or key phrase. To be noticed by the search engines you need constant and unique text. If you keep using the same keywords over and over and never having any variation, then Google may see manipulation within the text.
So if you have a car insurance website and you specialize in young drivers insurance, don’t just over use this key phrase. Use other phrases such as car insurance, car insurance for the young, young person’s insurance and so on. You are more likely to rank higher this way than by using the same phrase or word over and over. Google will see your website as being specific to that topic because of the unique and relevant keywords.
Original Article by Sarah Folgea from Ace Internet Marketing
Google cracking down on duplicate content
Google wants its top ten searches to display different but relevant information to the searcher. This is rather than ten listings of the exact same information. Google has a new application that enables them to find duplicate or very close to web pages.
There are many reasons though why content may be duplicating of another. It could be a perfectly good and legitimate reason, or it could be plagiarism. The patent application from Google is trying to find duplicate material at different places rather than in the same place. Google may bring together many different methods that they already use separately.
Here are 5 reasons that content could be duplicated in the search engines:
• The information you are trying to view could be available in other formats such as a web page, a PDF document and so on.
• The information you are trying to view may have been syndicated. The same company or person may have a blog and a website and have the same information on both.
• The information may be listed under different locations on the same website.
• The owner of the website may have a ‘mirrored’ website, so not to slow down loading times for other users.
• Another web user has plagiarized the material for use on another website that does not belong to the copyright owner.
The patent that Google have produced shows that Google want to try and combat plagiarism and duplicate content for the better. And this new way forward is only one way that Google want to fight against plagiarism.
There is no telling what Google will do if they do find duplicate content via their patent application. As mentioned above, there are many reasons that duplicate content is used and used by the copyright owner.
Google must be careful when removing duplicate web pages from the listings as they may remove the wrong one, so what does this mean for your website? Google will more than likely pick the website that has the best reputation on the internet, they may also look at the in and outbound links attached to the best website.
There is only one way to truly combat this affecting you and your website. That is to have completely unique and individual content. The more unique content you have on your website that centers on certain keywords, the more visitors you will get to your site.
This is a positive step forward for all website owners that are worried about plagiarism. Make your website original and keep a good reputation and you will prosper.
Original Article by Sarah Folgea from Ace Internet Marketing
There are many reasons though why content may be duplicating of another. It could be a perfectly good and legitimate reason, or it could be plagiarism. The patent application from Google is trying to find duplicate material at different places rather than in the same place. Google may bring together many different methods that they already use separately.
Here are 5 reasons that content could be duplicated in the search engines:
• The information you are trying to view could be available in other formats such as a web page, a PDF document and so on.
• The information you are trying to view may have been syndicated. The same company or person may have a blog and a website and have the same information on both.
• The information may be listed under different locations on the same website.
• The owner of the website may have a ‘mirrored’ website, so not to slow down loading times for other users.
• Another web user has plagiarized the material for use on another website that does not belong to the copyright owner.
The patent that Google have produced shows that Google want to try and combat plagiarism and duplicate content for the better. And this new way forward is only one way that Google want to fight against plagiarism.
There is no telling what Google will do if they do find duplicate content via their patent application. As mentioned above, there are many reasons that duplicate content is used and used by the copyright owner.
Google must be careful when removing duplicate web pages from the listings as they may remove the wrong one, so what does this mean for your website? Google will more than likely pick the website that has the best reputation on the internet, they may also look at the in and outbound links attached to the best website.
There is only one way to truly combat this affecting you and your website. That is to have completely unique and individual content. The more unique content you have on your website that centers on certain keywords, the more visitors you will get to your site.
This is a positive step forward for all website owners that are worried about plagiarism. Make your website original and keep a good reputation and you will prosper.
Original Article by Sarah Folgea from Ace Internet Marketing
WHY GOOGLE IS AGAINST CLOAKING AND HOW IT FIGHTS IT
Google is trying hard to fight against the practice of cloaking – this is the practice of using different web page content for crawling by a search engine spider from that which ordinary Internet users will see when they do an online search. Cloaking is thus a type of Black Hat SEO (Search Engine Optimization) technique that certain ecommerce companies use to get better rankings on a search engine. But regardless of whether the ecommerce company guilty of cloaking is a small enterprise or a major corporation, Google is strictly against the practice and will eliminate such violators from its search engine index.
The funny thing about companies that opt to resort to cloaking is that eventually they will be found out anyway, so the practice of cloaking is rather short-sighted actually. All the principal search engines have an anti-cloaking policy in their online use guidelines. For a website owner to resort to cloaking means he is willing to risk being banned from being posted on future search results after being caught doing cloaking.
To do cloaking, the devious website has to figure out whether a user who is asking about a certain web page is an Internet user or a search engine spider, based on which IP address is being used or who is the User-Agent of the user. The devious website that thinks the user is a search engine spider will then use a server script to supply a different type of web page, specifically to fool search engine spiders.
To determine if a website is resorting to cloaking, Google will either do a manual check or use algorithms. Either way, Google can still detect the so-called undetectable cloaking some companies resort to. If you do get tempted to resort to cloaking, bear in mind that you only benefit in the short term that way – if you get caught, your site will never be able to return to the search engine search results afterwards.
Ethical or White Hat SEO methods are always better to use to derive positive results, especially since search engines don’t appreciate any attempts to manipulate them.
Another practice that Google frowns upon is the purchase and sale of links by certain webmasters. These webmasters do this to try to manipulate rankings on search engines like Google, which prompts Google to secure its index quality by enforcing Google webmaster guidelines.
Lately, Google has been trying out new voting features for Google search results, which resemble those on Digg. This development may permit users to eventually vote up or just bury whatever search results crop up. But Google has not decided whether to extend the practice beyond the experimental period lasting a certain number of weeks.
Google will be analyzing the year 2007 search patterns to find out what new interesting changes in the global cultural system are occurring.
For one thing, it seems that companies need to understand who are the types of people who are inclined to click on their ads, since companies are placing more importance on ad revenues to boost their profit margin. This is happening as less people are clicking on the ads nowadays.
Google has also observed that there are less active spammers nowadays due to less spam mail being sent to the Gmail system in 2007. This may mean that the efficient spam filters of Google have helped frustrate spammers to a great degree.
Original Article by Sarah Folgea from Ace Internet Marketing
The funny thing about companies that opt to resort to cloaking is that eventually they will be found out anyway, so the practice of cloaking is rather short-sighted actually. All the principal search engines have an anti-cloaking policy in their online use guidelines. For a website owner to resort to cloaking means he is willing to risk being banned from being posted on future search results after being caught doing cloaking.
To do cloaking, the devious website has to figure out whether a user who is asking about a certain web page is an Internet user or a search engine spider, based on which IP address is being used or who is the User-Agent of the user. The devious website that thinks the user is a search engine spider will then use a server script to supply a different type of web page, specifically to fool search engine spiders.
To determine if a website is resorting to cloaking, Google will either do a manual check or use algorithms. Either way, Google can still detect the so-called undetectable cloaking some companies resort to. If you do get tempted to resort to cloaking, bear in mind that you only benefit in the short term that way – if you get caught, your site will never be able to return to the search engine search results afterwards.
Ethical or White Hat SEO methods are always better to use to derive positive results, especially since search engines don’t appreciate any attempts to manipulate them.
Another practice that Google frowns upon is the purchase and sale of links by certain webmasters. These webmasters do this to try to manipulate rankings on search engines like Google, which prompts Google to secure its index quality by enforcing Google webmaster guidelines.
Lately, Google has been trying out new voting features for Google search results, which resemble those on Digg. This development may permit users to eventually vote up or just bury whatever search results crop up. But Google has not decided whether to extend the practice beyond the experimental period lasting a certain number of weeks.
Google will be analyzing the year 2007 search patterns to find out what new interesting changes in the global cultural system are occurring.
For one thing, it seems that companies need to understand who are the types of people who are inclined to click on their ads, since companies are placing more importance on ad revenues to boost their profit margin. This is happening as less people are clicking on the ads nowadays.
Google has also observed that there are less active spammers nowadays due to less spam mail being sent to the Gmail system in 2007. This may mean that the efficient spam filters of Google have helped frustrate spammers to a great degree.
Original Article by Sarah Folgea from Ace Internet Marketing
Building Traffic to Your Website with Search Engine Optimization
Ace internet marketing offer a wide range of services including Search engine optimization.
Search engine optimization refers to the process of increasing a website’s search engine ranking enabled by the relevant search terms that the people are most likely to key in to get what they are looking for. Search engine optimization, better known as SEO, understandably the higher you rank the more traffic you have to your website. The objective is to be featured among the top 20 search results, because seldom do people go beyond this number for finding what they need.
Most people are of the opinion that search engine optimization for improving their search engine rankings is beyond their capabilities, being a highly skilled task that demands a great deal of effort and time. Wrong! True, increasing the search engine ranking in competitive sectors is daunting, but since most websites are not within these competitive sectors, higher rankings can be achieved by simply applying the basics of search engine optimization. And trust me, it only takes half an hour to do it. This article puts down the search engine optimization basics knowing which you can build more traffic to your website.
Link structure within the website
An obvious aspect of search engine optimization, which is often overlooked, is ensuring that the search engine spiders are able to “crawl” through each of the pages within your website. It they can’t find your links, the search engine will not get you indexed and no amount of search engine optimization will be able to help you. Avoid using JavaScript for the links and use small numbers in them. Also make sure that every page within your website is related to at least another and reinforce each link by organizing them so that sub-topics are linked with the topic pages with the most appropriate link texts. Once you have accomplished this, rest assured of half the job being done.
Off-page elements
Link texts are one of the two most important aspects in securing good rankings in the search engines. You can place the link text either on pages within the website or on other sites as well. Including the webpage’s primary search item in the link text is important. However, try to include different link texts for every link that connects to a particular page. Remember that links influence even more if the text about them relates to the pages’ topics, thereby the search items.
On-page elements
Title tag – Next of the two most important aspects of search engine optimization and securing a good search engine ranking is to ensure that the pages’ search terms are well embedded in the tag. Use different search terms for each webpage.
Description tag – Although some search engines do not display the description tags, some do and including a description tag, therefore, is necessary. The best practice here is to place the description twice, if not more – once at the beginning and once later on.
H tag – H tags are calculated in a scale of 1 to 6 and the bigger the H tag the more weight it obtains. Including a search term in the heading, therefore, is extremely effective in securing a higher ranking in the search results. Placing the very first H tag as near to the top is also an effective search engine optimization technique.
Text ¬– Use the relevant search terms within the website’s content as many times as possible, without affecting its readability. Including a search term near the beginning of the content is what many search engine optimization experts will profess and having the search terms in bold will add more weight to it. However, the primary concern here is to represent the search terms well within the text or some search engines may penalize you for filler content production.
Follow these search engine optimization basics and I an sure they will help you generate more traffic to your website in no time.
For further information on any aspect of Internet marketing
you can contact ace internet marketing.
Search engine optimization refers to the process of increasing a website’s search engine ranking enabled by the relevant search terms that the people are most likely to key in to get what they are looking for. Search engine optimization, better known as SEO, understandably the higher you rank the more traffic you have to your website. The objective is to be featured among the top 20 search results, because seldom do people go beyond this number for finding what they need.
Most people are of the opinion that search engine optimization for improving their search engine rankings is beyond their capabilities, being a highly skilled task that demands a great deal of effort and time. Wrong! True, increasing the search engine ranking in competitive sectors is daunting, but since most websites are not within these competitive sectors, higher rankings can be achieved by simply applying the basics of search engine optimization. And trust me, it only takes half an hour to do it. This article puts down the search engine optimization basics knowing which you can build more traffic to your website.
Link structure within the website
An obvious aspect of search engine optimization, which is often overlooked, is ensuring that the search engine spiders are able to “crawl” through each of the pages within your website. It they can’t find your links, the search engine will not get you indexed and no amount of search engine optimization will be able to help you. Avoid using JavaScript for the links and use small numbers in them. Also make sure that every page within your website is related to at least another and reinforce each link by organizing them so that sub-topics are linked with the topic pages with the most appropriate link texts. Once you have accomplished this, rest assured of half the job being done.
Off-page elements
Link texts are one of the two most important aspects in securing good rankings in the search engines. You can place the link text either on pages within the website or on other sites as well. Including the webpage’s primary search item in the link text is important. However, try to include different link texts for every link that connects to a particular page. Remember that links influence even more if the text about them relates to the pages’ topics, thereby the search items.
On-page elements
Title tag – Next of the two most important aspects of search engine optimization and securing a good search engine ranking is to ensure that the pages’ search terms are well embedded in the tag. Use different search terms for each webpage.
Description tag – Although some search engines do not display the description tags, some do and including a description tag, therefore, is necessary. The best practice here is to place the description twice, if not more – once at the beginning and once later on.
H tag – H tags are calculated in a scale of 1 to 6 and the bigger the H tag the more weight it obtains. Including a search term in the heading, therefore, is extremely effective in securing a higher ranking in the search results. Placing the very first H tag as near to the top is also an effective search engine optimization technique.
Text ¬– Use the relevant search terms within the website’s content as many times as possible, without affecting its readability. Including a search term near the beginning of the content is what many search engine optimization experts will profess and having the search terms in bold will add more weight to it. However, the primary concern here is to represent the search terms well within the text or some search engines may penalize you for filler content production.
Follow these search engine optimization basics and I an sure they will help you generate more traffic to your website in no time.
For further information on any aspect of Internet marketing
you can contact ace internet marketing.
Sunday, May 18, 2008
Top Internet Marketing Specialist
Derrick Harper, a veteran of Internet Marketing technologies for thirteen year and top ranked Global Resorts Network educator reveals secrets to launching and nurturing your own GRN home based travel business.
He was invited to speak about Internet Marketing along side of Al Morales, Tina Lorenz, and Mark Hoverson at the first ever Global Summit Conference for TOP Global Resorts sales representative. Mr. Harper spoke to a sold out conference crowd of the top GRN Earners in the home based travel business Internet Marketing industry. His presentation and question and answer session revolved around uncovering the insider methods and tactics utilized by the best Internet Marketing earners to achieving higher ranked page placements and raising the over exposure through natural "organic" search rankings in each members targeted markets.
Mr. Harper’s work experience spans over thirteen years of web technology experience as an Internet Marketing specialist developing marketing strategies and brand awareness campaigns for such large fortune 500 companies such as Pfizer, Wyeth, Merk, Johnson & Johnson, MTV Networks, Weber Grills, and many other highly recognized brands. He has started multiple online automated business systems that currently provide over seventeen streams of monthly residual income since he left from his corporate career.
In September of 2006 Derrick Harper launched yet another Internet Marketing business system that has to date been one of his most successful ventures yet. The venture he dubbed "The Wealth Funnel System" was based on a model of training and educating individuals who struggled to achieve success with online businesses due to failed marketing efforts or lack of training and education in proper Internet Marketing stratigies . He applies his proven industry standard Internet Marketing techniques for generating massive traffic of targeted consumers to individuals businesses and opportunities. His weekly LIVE training sessions and extensive library of "How-to" step-by-step Internet Marketing specialst videos available to his members has become the cornerstone of training systems provided by many of the top-earning mentors as the primary tool for training their personal teams to replicate the success they’ve had.
Mr. Harper launched his acclaimed Wealth Funnel System training and education system in an all-in-one package solution adapted to the powerful perpetual leverage compensation plan provided with the Global Resorts Network home based travel business model in March of 2008. Since the merge of the internet’s most successful and viable home business "Global Resorts Network" and Mr. Harper’s beginner-to-advanced LIVE Internet Marketing education and training system, it has produced a flood of interest by accomplished GRN team leaders as the premier training tool for teaching their members to duplicate sales and in-turn generate more income for the top earners and mentors.
In April of 2008 Global Resorts Network announced that The Wealth Funnel System TWO was an approved and recommended Internet Marketing training and education system for Global Resorts members. If you’re considering joining the Global Resorts Network travel business as the best solution for your own home based Internet Marketing business system, then I highly recommend that you review Mr. Harper’s Global Resorts Network training and education system.
He was invited to speak about Internet Marketing along side of Al Morales, Tina Lorenz, and Mark Hoverson at the first ever Global Summit Conference for TOP Global Resorts sales representative. Mr. Harper spoke to a sold out conference crowd of the top GRN Earners in the home based travel business Internet Marketing industry. His presentation and question and answer session revolved around uncovering the insider methods and tactics utilized by the best Internet Marketing earners to achieving higher ranked page placements and raising the over exposure through natural "organic" search rankings in each members targeted markets.
Mr. Harper’s work experience spans over thirteen years of web technology experience as an Internet Marketing specialist developing marketing strategies and brand awareness campaigns for such large fortune 500 companies such as Pfizer, Wyeth, Merk, Johnson & Johnson, MTV Networks, Weber Grills, and many other highly recognized brands. He has started multiple online automated business systems that currently provide over seventeen streams of monthly residual income since he left from his corporate career.
In September of 2006 Derrick Harper launched yet another Internet Marketing business system that has to date been one of his most successful ventures yet. The venture he dubbed "The Wealth Funnel System" was based on a model of training and educating individuals who struggled to achieve success with online businesses due to failed marketing efforts or lack of training and education in proper Internet Marketing stratigies . He applies his proven industry standard Internet Marketing techniques for generating massive traffic of targeted consumers to individuals businesses and opportunities. His weekly LIVE training sessions and extensive library of "How-to" step-by-step Internet Marketing specialst videos available to his members has become the cornerstone of training systems provided by many of the top-earning mentors as the primary tool for training their personal teams to replicate the success they’ve had.
Mr. Harper launched his acclaimed Wealth Funnel System training and education system in an all-in-one package solution adapted to the powerful perpetual leverage compensation plan provided with the Global Resorts Network home based travel business model in March of 2008. Since the merge of the internet’s most successful and viable home business "Global Resorts Network" and Mr. Harper’s beginner-to-advanced LIVE Internet Marketing education and training system, it has produced a flood of interest by accomplished GRN team leaders as the premier training tool for teaching their members to duplicate sales and in-turn generate more income for the top earners and mentors.
In April of 2008 Global Resorts Network announced that The Wealth Funnel System TWO was an approved and recommended Internet Marketing training and education system for Global Resorts members. If you’re considering joining the Global Resorts Network travel business as the best solution for your own home based Internet Marketing business system, then I highly recommend that you review Mr. Harper’s Global Resorts Network training and education system.
Wednesday, April 30, 2008
Paying for Clicks, and not getting Sales?
That guy who thought up the technique of getting new people to post ads, aided of course by search engines themselves, and paying those people who got their posted ads clicked, must have laughed all the way to the bank. Simply, at that time when it was thought up, it was a great idea.
Today, it has become something of a millstone around the neck of the seller. Why did this idea go wrong? As a matter of principle, it is still alright a proposition. Getting many people to promote your product is one way sure fire way of getting more people to think (retain image in common advertising parlance) your product, and try it out. Remember that too much is also dangerous. It applies here. If the product is so damn good, why the hell is the owner employing so many people to advertise the product. Look left, right or center, you find an Adword which is promoting that product. That alienates a probable number of possible.
So what do you, as an advertiser who wants to make it on the internet have to do. First, have a fresh clean look, without prejudiced or jaundiced eyes on the ads that are being run by your associates who are PPCs. Are they writing in such a fashion that the reader who is attracted first goes away bored after the second sentence? Are the PPCs using the same first and second line? If so, have you dictated that? Just give it up. Would you look at such ads yourself? Put yourself in the shoes of the customer and look at the ads.
Then look at the PPCs routing to your website page where you have the chance to make or break the deal – known as the landing page. Does the PPCs take a longish route, or is your website so slow that it takes ages (in seconds terms please.. this is the internet, not a newspaper) and public memory is very short, and the memory of a web page on a computer that is dynamically changing all the time, it is simply SHORT, let us take the extreme, and say out of sight out of mind. That’s the appropriate phrase for internet ads.
If your website is loading too slowly, then you better take steps or it’s again out of sight out of mind. If your landing page contains superfluous data or is too long, and verbose, well you deserve it. On the internet, short and sweet, direct and to the point makes the buyer interested, and gets him closer to a purchase. Again, as a consumer yourself, count the number of websites you have seen full of hyperbole, and you are frantically scrolling down the pages trying and tiring of finding where to buy that d…nm thing? It applies to your site as well buster.. get it. So make it short, sweet, and fast. That’s a free tip.
If someone has been advising you on these lines, forget him. He is history. Get a few professionals in line, and LISTEN to them. The Internet world is changing very fast, every hour, every minute, and you are right in the middle of it. So take advice and use it properly. Make a deal. If you don’t get so many visits, you pay only this much. If it fulfills what they say over a period you can fix, pay them the full. They deserve it. And hire them again after three months. So do you TO ALSO. You have no choice buddy.
Today, it has become something of a millstone around the neck of the seller. Why did this idea go wrong? As a matter of principle, it is still alright a proposition. Getting many people to promote your product is one way sure fire way of getting more people to think (retain image in common advertising parlance) your product, and try it out. Remember that too much is also dangerous. It applies here. If the product is so damn good, why the hell is the owner employing so many people to advertise the product. Look left, right or center, you find an Adword which is promoting that product. That alienates a probable number of possible.
So what do you, as an advertiser who wants to make it on the internet have to do. First, have a fresh clean look, without prejudiced or jaundiced eyes on the ads that are being run by your associates who are PPCs. Are they writing in such a fashion that the reader who is attracted first goes away bored after the second sentence? Are the PPCs using the same first and second line? If so, have you dictated that? Just give it up. Would you look at such ads yourself? Put yourself in the shoes of the customer and look at the ads.
Then look at the PPCs routing to your website page where you have the chance to make or break the deal – known as the landing page. Does the PPCs take a longish route, or is your website so slow that it takes ages (in seconds terms please.. this is the internet, not a newspaper) and public memory is very short, and the memory of a web page on a computer that is dynamically changing all the time, it is simply SHORT, let us take the extreme, and say out of sight out of mind. That’s the appropriate phrase for internet ads.
If your website is loading too slowly, then you better take steps or it’s again out of sight out of mind. If your landing page contains superfluous data or is too long, and verbose, well you deserve it. On the internet, short and sweet, direct and to the point makes the buyer interested, and gets him closer to a purchase. Again, as a consumer yourself, count the number of websites you have seen full of hyperbole, and you are frantically scrolling down the pages trying and tiring of finding where to buy that d…nm thing? It applies to your site as well buster.. get it. So make it short, sweet, and fast. That’s a free tip.
If someone has been advising you on these lines, forget him. He is history. Get a few professionals in line, and LISTEN to them. The Internet world is changing very fast, every hour, every minute, and you are right in the middle of it. So take advice and use it properly. Make a deal. If you don’t get so many visits, you pay only this much. If it fulfills what they say over a period you can fix, pay them the full. They deserve it. And hire them again after three months. So do you TO ALSO. You have no choice buddy.
Friday, April 11, 2008
Marketing Your Ads
Affiliate Marketing, or your website or your product?
This is a free for all article. It’s free for the affiliate marketer, its free for the website owner, its free for the seller of a product on the internet marketplace. Open 24 hours, all days of the week, unmindful of the national holidays, everywhere, and working all the time 365 days a year, and 366 days in leap years!
For all the four groups the advice is the same. Are you earning revenue or not? Are you selling your products or not, or are you simply marketing your website, without making sales?
For the affiliate marketer on the web, it is a simple question of getting PPCs done, and for the website owners it is much less, and for the product seller, it is zero.
Even for the other users of other tools for marketing, does their job end with putting up ads with various tools that are provided? Are they receiving a limited income, or recurring income? For the marketer of the website, how many hits are being made on the website, and how many are getting translated into a sale, and thereby revenue?
Mining the hits, and the sales generated against the amounts spent is the right way to find out what exactly you are doing. If in affiliate marketing or other marketing of websites or products, you are getting recurring revenue, okay, you may be satisfied. But you can increase it manifold, if you were to get other methods of marketing also into your portfolio. Thereby, if one source of income dries up, or comes down, the others take over, evening out the odds of your having a reduced income.
In the case of website owners and sellers of products, what exactly are you achieving? Are you getting good hits on the website, and good sales? Is that enough? How many of your customers coming back? How many new customers? Do you have a system in your website which tries to find out from where the new customer was referred? Was it a affiliate program or another reseller, or a satisfied customer?
These details need to be determined by statistical data of your website and the profiles of your customers. Just as in the local market place where you would know a customer by name or at least by face, on the internet, it is important to mine that information, and get additional leads on how, where and why that customer came to you.
The basics of marketing still remain the same. So it does not matter whether you are the marketer or the owner of the product or the website. You need to know hard facts about whether you are establishing only a brand image (the website) or you are selling your product (the brand). Notice that in the last word the word ‘image’ has been dispensed with. It’s the key to your success. If you are having a great number of hits on your site, but low volume turnover on your products, then there is something wrong. You are marketing your website only, and not your products. Therefore, you need a closer harder look at your landing page to see why those customers are looking up your website, but are not getting enthused into buying from you. What prevents them? Is it that the landing page (the sale area) is not easily located, or is it that the writes leading up to the landing is diffuse and confusing or plain boring? What is it?
You have to find out to maximize your revenue, be you a marketer for another person, or the owner of website, or the seller of a product on the internet marketplace.
The rules of the game are still the same as in normal markets, apart from the internet. The only difference on the Internet is that you are against very heavy competition from around the globe, while in the local marketplace, you are probably competing against let’s say ten or a little more competitors.
Therefore you have to gear up and maximize your revenue, and not maximize the hits on your web page.
That’s a losing proposition. The web page was meant to drive revenue for you, and if it is not, well is it worth it?
This is a free for all article. It’s free for the affiliate marketer, its free for the website owner, its free for the seller of a product on the internet marketplace. Open 24 hours, all days of the week, unmindful of the national holidays, everywhere, and working all the time 365 days a year, and 366 days in leap years!
For all the four groups the advice is the same. Are you earning revenue or not? Are you selling your products or not, or are you simply marketing your website, without making sales?
For the affiliate marketer on the web, it is a simple question of getting PPCs done, and for the website owners it is much less, and for the product seller, it is zero.
Even for the other users of other tools for marketing, does their job end with putting up ads with various tools that are provided? Are they receiving a limited income, or recurring income? For the marketer of the website, how many hits are being made on the website, and how many are getting translated into a sale, and thereby revenue?
Mining the hits, and the sales generated against the amounts spent is the right way to find out what exactly you are doing. If in affiliate marketing or other marketing of websites or products, you are getting recurring revenue, okay, you may be satisfied. But you can increase it manifold, if you were to get other methods of marketing also into your portfolio. Thereby, if one source of income dries up, or comes down, the others take over, evening out the odds of your having a reduced income.
In the case of website owners and sellers of products, what exactly are you achieving? Are you getting good hits on the website, and good sales? Is that enough? How many of your customers coming back? How many new customers? Do you have a system in your website which tries to find out from where the new customer was referred? Was it a affiliate program or another reseller, or a satisfied customer?
These details need to be determined by statistical data of your website and the profiles of your customers. Just as in the local market place where you would know a customer by name or at least by face, on the internet, it is important to mine that information, and get additional leads on how, where and why that customer came to you.
The basics of marketing still remain the same. So it does not matter whether you are the marketer or the owner of the product or the website. You need to know hard facts about whether you are establishing only a brand image (the website) or you are selling your product (the brand). Notice that in the last word the word ‘image’ has been dispensed with. It’s the key to your success. If you are having a great number of hits on your site, but low volume turnover on your products, then there is something wrong. You are marketing your website only, and not your products. Therefore, you need a closer harder look at your landing page to see why those customers are looking up your website, but are not getting enthused into buying from you. What prevents them? Is it that the landing page (the sale area) is not easily located, or is it that the writes leading up to the landing is diffuse and confusing or plain boring? What is it?
You have to find out to maximize your revenue, be you a marketer for another person, or the owner of website, or the seller of a product on the internet marketplace.
The rules of the game are still the same as in normal markets, apart from the internet. The only difference on the Internet is that you are against very heavy competition from around the globe, while in the local marketplace, you are probably competing against let’s say ten or a little more competitors.
Therefore you have to gear up and maximize your revenue, and not maximize the hits on your web page.
That’s a losing proposition. The web page was meant to drive revenue for you, and if it is not, well is it worth it?
Thursday, April 10, 2008
New and Essential Facts about SEOs and the recent trends.
As the internet space expands, it is also getting increasingly crowded.
It is getting crowded not only because of the growing density of users from all over the world, and all types of enterprises, small, medium and tiny, but also because of the growing so-called search engines. But the Big Three of the SEOs still remain, the Yahoo!, Google and MSN, and not necessarily in that order.
As more and more customers of these Search engines grow, it is but obvious that the competition to get the first page ranking gets higher and higher and more and more competitive. Since the Search engines do not list the websites based on commercial considerations alone – read money like in placing ads in prominent spots in newspapers – obviously the game is based on keyword density, and usefulness of the website sought to be listed.
In earlier days, when the internet was not such a marketable commodity as it has now become, and because of its availability 24 hours a day, and 365 days a year, or 366 days in a leap year, keyword density occupied pride of place.
Today with the search engines themselves having to compete with each other to seek customers, paying customers, and the need for ranking felt by the websites, the rules of the game are changing. To get hits on their search engines, implies their popularity, and in turn popularity determines how much ad revenue can they garner to maintain their competitive position.
As has been warned by many SEO specialists and others who write copy for websites, the onus of getting into the number one to 50 positions lead on these search engines has shifted from repeat keywords density to appropriate keywords, quality content, and link building. These are to be read concurrently, and there is no operand as either or, and or, algorithms to use. In other words, search engines are now using software and other soft skills to test whether a particular website trying to be listed matches the three components mentioned above. If they don’t and some other website is better worded and contains better links and landing pages, then, the second gets the first place, while the others get downgraded.
How to avoid these new pitfalls, and how prepared are the website owners, the SEO writers and other communities which contribute to these sites? Well, first of all the website owners don’t have a clue. They only have a focus which they have heard time and again in the past, and it is keyword density, keyword density. Against this the SEO specialists have to content with their customers, namely the website owners and the rewritten rules of the game by the search engine operators. Obviously a bridge that has to be built and crossed quickly because rankings also slip on a 24 hour, 365/366 days a year (leap year included).
First and foremost search engine operators are now looking at website domains themselves. If they are of a particular type, for example, dot .cc dot. oc. or similar sounding end alphas, or such a variation, down goes the ranking straightaway, no matter what key words it has, what beautiful content it has and what fantastic links it has. It is considered as spam website. If the website gets through this first barricade, up comes the second, keyword density and relevance of the content to the keyword. This can’t be done by a machine alone. It requires computer logic and also some amount of human input which compares whether the content matches the keyword, whether it describes it fully and whether it is a play upon the ‘keyword’, and so forth. If it be so, again down the tube. If the links are not pointing to other seemingly genuine websites, or has a good landing page, and does not seem to point to the spam websites mentioned above, then it has the third barricade to cross, namely, the competitor who has also got through. Then it is a question of how well the content is worded, and how germane the other is to the subject matter on which it is being sought to be ranked.
So SEO specialists have their hands full, and copywriters have to wring their hands and heads to come up with solutions that would keep their clients happy, and their cash registers clanging, apart from drawing new clients to their drawing boards.
So beware, a revolution is taking place. This author is reminded of the fights that take place between clients and ad agencies in the good old fashioned newspaper ads, where you could buy the space for a premium but catching the attention of the reader was an entirely new cup of tea. Remember the ad which one of the car hire companies wrote: “We are second. That’s why we try harder”. Well, well, it’s coming to the internet marketplace sooner than later.
It is getting crowded not only because of the growing density of users from all over the world, and all types of enterprises, small, medium and tiny, but also because of the growing so-called search engines. But the Big Three of the SEOs still remain, the Yahoo!, Google and MSN, and not necessarily in that order.
As more and more customers of these Search engines grow, it is but obvious that the competition to get the first page ranking gets higher and higher and more and more competitive. Since the Search engines do not list the websites based on commercial considerations alone – read money like in placing ads in prominent spots in newspapers – obviously the game is based on keyword density, and usefulness of the website sought to be listed.
In earlier days, when the internet was not such a marketable commodity as it has now become, and because of its availability 24 hours a day, and 365 days a year, or 366 days in a leap year, keyword density occupied pride of place.
Today with the search engines themselves having to compete with each other to seek customers, paying customers, and the need for ranking felt by the websites, the rules of the game are changing. To get hits on their search engines, implies their popularity, and in turn popularity determines how much ad revenue can they garner to maintain their competitive position.
As has been warned by many SEO specialists and others who write copy for websites, the onus of getting into the number one to 50 positions lead on these search engines has shifted from repeat keywords density to appropriate keywords, quality content, and link building. These are to be read concurrently, and there is no operand as either or, and or, algorithms to use. In other words, search engines are now using software and other soft skills to test whether a particular website trying to be listed matches the three components mentioned above. If they don’t and some other website is better worded and contains better links and landing pages, then, the second gets the first place, while the others get downgraded.
How to avoid these new pitfalls, and how prepared are the website owners, the SEO writers and other communities which contribute to these sites? Well, first of all the website owners don’t have a clue. They only have a focus which they have heard time and again in the past, and it is keyword density, keyword density. Against this the SEO specialists have to content with their customers, namely the website owners and the rewritten rules of the game by the search engine operators. Obviously a bridge that has to be built and crossed quickly because rankings also slip on a 24 hour, 365/366 days a year (leap year included).
First and foremost search engine operators are now looking at website domains themselves. If they are of a particular type, for example, dot .cc dot. oc. or similar sounding end alphas, or such a variation, down goes the ranking straightaway, no matter what key words it has, what beautiful content it has and what fantastic links it has. It is considered as spam website. If the website gets through this first barricade, up comes the second, keyword density and relevance of the content to the keyword. This can’t be done by a machine alone. It requires computer logic and also some amount of human input which compares whether the content matches the keyword, whether it describes it fully and whether it is a play upon the ‘keyword’, and so forth. If it be so, again down the tube. If the links are not pointing to other seemingly genuine websites, or has a good landing page, and does not seem to point to the spam websites mentioned above, then it has the third barricade to cross, namely, the competitor who has also got through. Then it is a question of how well the content is worded, and how germane the other is to the subject matter on which it is being sought to be ranked.
So SEO specialists have their hands full, and copywriters have to wring their hands and heads to come up with solutions that would keep their clients happy, and their cash registers clanging, apart from drawing new clients to their drawing boards.
So beware, a revolution is taking place. This author is reminded of the fights that take place between clients and ad agencies in the good old fashioned newspaper ads, where you could buy the space for a premium but catching the attention of the reader was an entirely new cup of tea. Remember the ad which one of the car hire companies wrote: “We are second. That’s why we try harder”. Well, well, it’s coming to the internet marketplace sooner than later.
Friday, March 21, 2008
Online Marketing the way business is done
What Is Marketing?
Many of us believe that selling and marketing is one and the same thing. The truth is that these two arts are totally different and separated from each other by many fundamental principles. For a start, selling is the art of getting returns from a product directly given to the consumer, or the next person in the supply chain. It is usually important that at the conclusion of a sale, the salesman walks away with money. Marketing on the other hand is getting the population to know what the product is, what it does, and its usefulness in daily life. As a strategic growth plan, marketing seeks to create a need in the population and find leads that will eventually lead to sales.
Is there anything different with Internet Marketing?
Of late, many companies have taken on internet marketing as a global reach mechanism. Marketing over the internet seems like an intricate thing but it is not. The very same fundamentals of marketing act unilaterally on both the common and internet platforms. The very fact that it is a quest for numbers requires that the same strategies are applied. First, there is always the target market.
The target market must be studied quite well. By studying the market one is well away of market behavior, and ways of getting to know the market preference, and purchasing trends. There is also the seclusion of information that has not yet gotten to the public domain about the product and the company. This is what will be termed as a niche for the company. This niche will be important in caking out the market potion. Internet marketing therefore is developed to reach a wide range of clientele by giving information that will hopefully help create a need for company products and services while at the same time this information is geared towards making new contacts as referrals for future sales.
How Does Internet Marketing Help Then?
Internet marketing as a powerful tool in the development of company growth strategy; Growth for any internet based company would not be complete without a concrete Internet marketing plan. The mailing lists and contact generation schemes should be upgraded and developed on continuous basis in order that the company may maintain a high flow of new prospects on daily basis. The law of numbers still works as the more people the company endeavors to see, the better the chances they create on getting new business. Internet marketing as a tool should be able to earn a company better business and create continuity for the company products and services.
Many companies that have chosen to use internet marketing as a key marketing strategy have also chosen to delve into a market that has a vast array of clientele with very many different behaviors. To this end, these companies must choose to comply with the existing marketing norms and requirements for their companies to succeed in business. It will be sad to have your mail marked ‘spam’ after creating such catchy lines and putting your creative team through a harrowing time trying to find the catch words for invitation to treat. The power of packaging is important in that you must make your banners, emails and pop ups stand out from the rest. Keep to the market needs, and keep the needs clear, concise and informative. After all, information is the source of need, if your company can fill that need, Go for it!
Many of us believe that selling and marketing is one and the same thing. The truth is that these two arts are totally different and separated from each other by many fundamental principles. For a start, selling is the art of getting returns from a product directly given to the consumer, or the next person in the supply chain. It is usually important that at the conclusion of a sale, the salesman walks away with money. Marketing on the other hand is getting the population to know what the product is, what it does, and its usefulness in daily life. As a strategic growth plan, marketing seeks to create a need in the population and find leads that will eventually lead to sales.
Is there anything different with Internet Marketing?
Of late, many companies have taken on internet marketing as a global reach mechanism. Marketing over the internet seems like an intricate thing but it is not. The very same fundamentals of marketing act unilaterally on both the common and internet platforms. The very fact that it is a quest for numbers requires that the same strategies are applied. First, there is always the target market.
The target market must be studied quite well. By studying the market one is well away of market behavior, and ways of getting to know the market preference, and purchasing trends. There is also the seclusion of information that has not yet gotten to the public domain about the product and the company. This is what will be termed as a niche for the company. This niche will be important in caking out the market potion. Internet marketing therefore is developed to reach a wide range of clientele by giving information that will hopefully help create a need for company products and services while at the same time this information is geared towards making new contacts as referrals for future sales.
How Does Internet Marketing Help Then?
Internet marketing as a powerful tool in the development of company growth strategy; Growth for any internet based company would not be complete without a concrete Internet marketing plan. The mailing lists and contact generation schemes should be upgraded and developed on continuous basis in order that the company may maintain a high flow of new prospects on daily basis. The law of numbers still works as the more people the company endeavors to see, the better the chances they create on getting new business. Internet marketing as a tool should be able to earn a company better business and create continuity for the company products and services.
Many companies that have chosen to use internet marketing as a key marketing strategy have also chosen to delve into a market that has a vast array of clientele with very many different behaviors. To this end, these companies must choose to comply with the existing marketing norms and requirements for their companies to succeed in business. It will be sad to have your mail marked ‘spam’ after creating such catchy lines and putting your creative team through a harrowing time trying to find the catch words for invitation to treat. The power of packaging is important in that you must make your banners, emails and pop ups stand out from the rest. Keep to the market needs, and keep the needs clear, concise and informative. After all, information is the source of need, if your company can fill that need, Go for it!
Sunday, March 9, 2008
Irish Internet Marketing Company goes from strenght to strenght.
Irish Internet Marketing Business, (Ace Internet marketing) has secure a contract to promote one of the worlds largest travel network organisations online.
This will involve an ongoing service in the area internet marketing to promote the Global services of the network and its members who are located in 18 different countries worldwide.
This news comes shortly after Ace recently secured a contract to redevelop and promote the Qualceram Shires group of websites as well some other major international cleints who projects have yet to be announced.
This will involve an ongoing service in the area internet marketing to promote the Global services of the network and its members who are located in 18 different countries worldwide.
This news comes shortly after Ace recently secured a contract to redevelop and promote the Qualceram Shires group of websites as well some other major international cleints who projects have yet to be announced.
Search Engine Promotional Campaigns
To do business on the internet, you have to have some form of web site to be able to do business at all. This is vital to success of any internet business, no matter what it is or does. And promotion is the best way of being able to find customers and have them find you out of all the web sites that are currently on the internet. You need to be able to stand out in the crowd and stand out. This is imperative to your success as a business owner on the internet.
So you need to be able to promote your web site to the max to maximize your business. How do you do that, you ask? You start out by writing search engine optimized ads for your business and have them listed on as many search engines as you can afford to. Next, you will need to get a mailing list of both email addresses and physical addresses so that you can not only use email, but a physical postcard to announce your business that is on the internet. When you are finished with that, then your web site will have some promotional features that will help you promote your web site and attract business.
To get the best financial return on your web site investment, you need to be sure that your customers can find you through the standard search engines like Google, Yahoo and MSN. This means you need to implement a website promotion campaign.
There are two key elements to web site promotion:
1. Optimize your web site for the search engines, and
2. Build your web sites Page Rank value by generating inbound links for your site
A third element could be using "pay-per-click" online advertising through vehicles like Google Adwords or Yahoo Search.
There is a lot that goes into web site promotion. This includes everything from web design to sales copy to graphics to sound. The list just goes on and on. This type of promotion has to be thought out carefully and planned out just as carefully. Careful planning and preparation will yield maximum results for your particular type of internet business. It also may be advisable to consult with someone who knows the business of web site promotion, so that nothing is left out of the entire package.
So you need to be able to promote your web site to the max to maximize your business. How do you do that, you ask? You start out by writing search engine optimized ads for your business and have them listed on as many search engines as you can afford to. Next, you will need to get a mailing list of both email addresses and physical addresses so that you can not only use email, but a physical postcard to announce your business that is on the internet. When you are finished with that, then your web site will have some promotional features that will help you promote your web site and attract business.
To get the best financial return on your web site investment, you need to be sure that your customers can find you through the standard search engines like Google, Yahoo and MSN. This means you need to implement a website promotion campaign.
There are two key elements to web site promotion:
1. Optimize your web site for the search engines, and
2. Build your web sites Page Rank value by generating inbound links for your site
A third element could be using "pay-per-click" online advertising through vehicles like Google Adwords or Yahoo Search.
There is a lot that goes into web site promotion. This includes everything from web design to sales copy to graphics to sound. The list just goes on and on. This type of promotion has to be thought out carefully and planned out just as carefully. Careful planning and preparation will yield maximum results for your particular type of internet business. It also may be advisable to consult with someone who knows the business of web site promotion, so that nothing is left out of the entire package.
Saturday, February 16, 2008
Website Promotion Ideas
If you are in business, having a website is as important as having a sign on the outside of your building. If you don’t have a website, there is a whole class of people you are ignoring. Although you must have a website, your website needs to be noticed! Just having a site online without any website promotion positions your site as the proverbial needle in a haystack. You must have website promotion!
Website promotion is easy. You simply need to advertise your site. Where do you advertise it? First of all, your website promotion needs to include support from any other forms of advertising you might be doing. Let’s say you’re a local company and you advertise on other media such as television, radio, or print. Website promotion should be always included and mentioned in your other ads!
Another important, but often forgotten, website promotion is to include your site on your signs. People will go to great lengths to have an excellent sign made, but they will neglect the website promotion aspect by leaving their web address off the sign! Big mistake!
When you put in an order for your sign on your building, make sure your website is included! Simply putting the address on the bottom of the sign for all to see is an amazing website promotion, and you’ll be amazed that your online traffic will gradually increase!
If you have a billboard, you’ll want to make sure your site’s address is prominently located on there. Why? You need to list it because, oftentimes, consumers visit a site before and after they visit a business. Your website promotion on a billboard or sign can make or break whether or not someone visits your store for the first time, and will also impact repeat business!
The other form of website promotion is internet marketing. You’ll need to advertise with other sites. You can get signed up with Google, for example, and Google will place your ads in their search results, as well as on other sites for you! This kind of website promotion is a no-brainer! It will cost you, so make sure you do your homework before investing in online advertising!
There are also less expensive methods to website promotion which can be done online and don’t cost nearly as much. One method is called Search Engine Optimisation . Search Engine Optimization, unfortunately, is hard to find information about. But if you discover it, it can be the website promotion that really gets your company noticed!
Search Engine Optimization, or SEO, is a process whereby mentions of your site are linked to certain keywords. These keywords are in articles which you submit (or someone you hire submits) to article submission services. The keywords will have back-links to your site.
SEO is an excellent website promotion, because the more articles with back-links to your site, the better your traffic. Search Engine Optimization helps your site rank higher in search engine’s natural search results.
Website promotion is easy. You simply need to advertise your site. Where do you advertise it? First of all, your website promotion needs to include support from any other forms of advertising you might be doing. Let’s say you’re a local company and you advertise on other media such as television, radio, or print. Website promotion should be always included and mentioned in your other ads!
Another important, but often forgotten, website promotion is to include your site on your signs. People will go to great lengths to have an excellent sign made, but they will neglect the website promotion aspect by leaving their web address off the sign! Big mistake!
When you put in an order for your sign on your building, make sure your website is included! Simply putting the address on the bottom of the sign for all to see is an amazing website promotion, and you’ll be amazed that your online traffic will gradually increase!
If you have a billboard, you’ll want to make sure your site’s address is prominently located on there. Why? You need to list it because, oftentimes, consumers visit a site before and after they visit a business. Your website promotion on a billboard or sign can make or break whether or not someone visits your store for the first time, and will also impact repeat business!
The other form of website promotion is internet marketing. You’ll need to advertise with other sites. You can get signed up with Google, for example, and Google will place your ads in their search results, as well as on other sites for you! This kind of website promotion is a no-brainer! It will cost you, so make sure you do your homework before investing in online advertising!
There are also less expensive methods to website promotion which can be done online and don’t cost nearly as much. One method is called Search Engine Optimisation . Search Engine Optimization, unfortunately, is hard to find information about. But if you discover it, it can be the website promotion that really gets your company noticed!
Search Engine Optimization, or SEO, is a process whereby mentions of your site are linked to certain keywords. These keywords are in articles which you submit (or someone you hire submits) to article submission services. The keywords will have back-links to your site.
SEO is an excellent website promotion, because the more articles with back-links to your site, the better your traffic. Search Engine Optimization helps your site rank higher in search engine’s natural search results.
Tips on Internet Marketing
Marketing is a quintessential element in the success of any business.
This has been true for centuries. The playing field has changed in the past decade due to the advent of the internet, its popularity, and the opportunities it presents in today’s marketing climate.
If you are doing any marketing and advertising, internet marketing most definitely needs to be a part of that plan. There are many ways to help your company become known and accessible online.
One important step in your internet marketing strategy is to become "listed." There are two ways of being listed. One is being listed on sites that have phone numbers, addresses, etc. (basically the online equivalent of a phone book). The other way of being listed is by ranking in search engines.
First, let’s look at being listed on sites that are similar to a phone book. Nowadays, people don’t open actual phone books to look for a product or service—they go online. If you are well-known in a certain community (or even nationally or internationally known) people will want to find you by name. These sites can help with that.
However, listing sites have more to offer than just giving access to your contact information to those who already are familiar with your business name. These internet marketing sites also function like the "Yellow Pages" in the phone book. In the phone book, for example, if someone is looking for an attorney, they will look up Attorneys in the Yellow Pages and you will be listed (if you have purchased a listing).
With internet marketing, these sites offer the same type of service. People can search for a business type and will find you if you are listed with that site. Many of the companies that offer phone book marketing offer internet marketing based services in a similar way. Look up the companies that service your area and contact them about internet marketing. There are others that don’t send out phone books, such as 411.com.
The other important internet marketing strategy is search engine marketing. You can use techniques called Search Engine Optimization for your internet marketing through search engines. The more information online that back-links and references your company, the better your internet marketing results. With internet marketing through search engines (SEO), you can submit articles (or have someone do so for you) that contain your keywords and back-links to your website.
These are just a couple of basic internet marketing tips. There are many other methods to utilize internet marketing. Make sure that you have a website, for one thing! That seems obvious, but you’d be amazed how many businesses don’t use the basic internet marketing strategy of having a site!
Make sure that your site contains the keywords that people might search for. For example, if you do auto repair, your site should have the term "auto repair" on it, perhaps several times. Just make sure your keywords appear naturally.
Take advantage of internet marketing!
This has been true for centuries. The playing field has changed in the past decade due to the advent of the internet, its popularity, and the opportunities it presents in today’s marketing climate.
If you are doing any marketing and advertising, internet marketing most definitely needs to be a part of that plan. There are many ways to help your company become known and accessible online.
One important step in your internet marketing strategy is to become "listed." There are two ways of being listed. One is being listed on sites that have phone numbers, addresses, etc. (basically the online equivalent of a phone book). The other way of being listed is by ranking in search engines.
First, let’s look at being listed on sites that are similar to a phone book. Nowadays, people don’t open actual phone books to look for a product or service—they go online. If you are well-known in a certain community (or even nationally or internationally known) people will want to find you by name. These sites can help with that.
However, listing sites have more to offer than just giving access to your contact information to those who already are familiar with your business name. These internet marketing sites also function like the "Yellow Pages" in the phone book. In the phone book, for example, if someone is looking for an attorney, they will look up Attorneys in the Yellow Pages and you will be listed (if you have purchased a listing).
With internet marketing, these sites offer the same type of service. People can search for a business type and will find you if you are listed with that site. Many of the companies that offer phone book marketing offer internet marketing based services in a similar way. Look up the companies that service your area and contact them about internet marketing. There are others that don’t send out phone books, such as 411.com.
The other important internet marketing strategy is search engine marketing. You can use techniques called Search Engine Optimization for your internet marketing through search engines. The more information online that back-links and references your company, the better your internet marketing results. With internet marketing through search engines (SEO), you can submit articles (or have someone do so for you) that contain your keywords and back-links to your website.
These are just a couple of basic internet marketing tips. There are many other methods to utilize internet marketing. Make sure that you have a website, for one thing! That seems obvious, but you’d be amazed how many businesses don’t use the basic internet marketing strategy of having a site!
Make sure that your site contains the keywords that people might search for. For example, if you do auto repair, your site should have the term "auto repair" on it, perhaps several times. Just make sure your keywords appear naturally.
Take advantage of internet marketing!
Search Engine Optimization Basics
If you are new to the internet marketing strategy of Search Engine Optimization, here is a basic overview of what it is and what it can do for you.
Search Engine Optimization, also known as SEO, on a basic level means to optimize online content so that it places well within the natural search results of a search engine. When consumers go online, most of them consider a search engine like Google or Yahoo to be "home base."
Quite a few individuals set their internet homepage to a certain search engine, so that when they open a browser the search engine appears. Search Engine Optimization takes advantage of what people are searching for.
The goal of search engines is to provide "natural results." When searching for something, people want answers to their questions. They may or may not be looking to purchase anything.
Search Engine Optimization should therefore be transparent. Proper Search Engine Optimization helps your site rank well in the search results without such methods standing in the way of natural search results.
If natural search results are hindered due to unethical Search Engine Optimization, consumers will not use search engines. While people don’t mind ads, they don’t want to be bombarded.
Search Engine Optimization techniques usually entails creating content that utilizes certain keywords that relate to your business. You can create articles that discuss your field of work. Within those articles, these words (keywords) can be links to your site.
Once these articles are online, they will gradually appear in the natural search engine results. Google, Yahoo, and other search engine companies use special software to scan articles and sites on the internet. During this scan, keywords and their context are indexed to appear naturally in search results.
Search Engine Optimization starts with finding a keyword that is already a popular search term and creating articles that use that term. The articles should contain links to your site.
If you take advantage of Search Engine Optimization, you can (for free, or very inexpensively) generate more traffic to your site. Hence, your business will increase its bottom line.
So what can Search Engine Optimization do for you? As you can see, it can grow your business. If you don’t already have a website in the first place, Search Engine Optimization will be of little to no use for you.
You must have a website, and it should contain your keywords. You may not unnaturally "stuff" keywords onto your page to increase traffic. This unethical behavior is called Black Hat Search Engine Optimization. Furthermore, search engines may block your site entirely from their results for keyword stuffing.
Because keywords must appear naturally, Search Engine Optimization articles come in handy. Have a company write articles with genuinely helpful information. This should be info consumers want when they search for your keyword. While they are reading, they will click your keywords (which will be underlined links) and visit your site.
Clearly, Search Engine Optimization is easy and effective!
Search Engine Optimization, also known as SEO, on a basic level means to optimize online content so that it places well within the natural search results of a search engine. When consumers go online, most of them consider a search engine like Google or Yahoo to be "home base."
Quite a few individuals set their internet homepage to a certain search engine, so that when they open a browser the search engine appears. Search Engine Optimization takes advantage of what people are searching for.
The goal of search engines is to provide "natural results." When searching for something, people want answers to their questions. They may or may not be looking to purchase anything.
Search Engine Optimization should therefore be transparent. Proper Search Engine Optimization helps your site rank well in the search results without such methods standing in the way of natural search results.
If natural search results are hindered due to unethical Search Engine Optimization, consumers will not use search engines. While people don’t mind ads, they don’t want to be bombarded.
Search Engine Optimization techniques usually entails creating content that utilizes certain keywords that relate to your business. You can create articles that discuss your field of work. Within those articles, these words (keywords) can be links to your site.
Once these articles are online, they will gradually appear in the natural search engine results. Google, Yahoo, and other search engine companies use special software to scan articles and sites on the internet. During this scan, keywords and their context are indexed to appear naturally in search results.
Search Engine Optimization starts with finding a keyword that is already a popular search term and creating articles that use that term. The articles should contain links to your site.
If you take advantage of Search Engine Optimization, you can (for free, or very inexpensively) generate more traffic to your site. Hence, your business will increase its bottom line.
So what can Search Engine Optimization do for you? As you can see, it can grow your business. If you don’t already have a website in the first place, Search Engine Optimization will be of little to no use for you.
You must have a website, and it should contain your keywords. You may not unnaturally "stuff" keywords onto your page to increase traffic. This unethical behavior is called Black Hat Search Engine Optimization. Furthermore, search engines may block your site entirely from their results for keyword stuffing.
Because keywords must appear naturally, Search Engine Optimization articles come in handy. Have a company write articles with genuinely helpful information. This should be info consumers want when they search for your keyword. While they are reading, they will click your keywords (which will be underlined links) and visit your site.
Clearly, Search Engine Optimization is easy and effective!
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