How Do You Know How Much is too much With Landing Page Testing?

Most website owners know that your landing page is a very critical part of your search campaign, and the success of your campaign. Knowing the value of optimizing and testing your landing page is no doubt very important to how your website is viewed, the number of visits you receive, and how successful it is on the web.

However, there are many methods of testing that are very complex, expensive and only relevant to sites that experience hundreds of conversions each day. For smaller companies, the volume is not really there to benefit from certain testing methodologies. For other, larger companies with greater conversions, it can be very beneficial.

The theory of testing your landing page can be proven by results that show 40 percent more in conversion rates simply by testing. If you really think about that, you are spending the same for the conversion rates, but you are also spending a lot smarter.

As with many things in life, the more we test something to see if it works, the better our chances of it actually working, and if you first fail, try, try again. Well, that basic theory can extend to testing your landing page. Being able to test your landing page will help you determine and know what works.

There are different testing methods and products available to you. Some higher end tools promote the given ability to be able to test multiple elements on your landing page at the same time. For instance, Google website optimizer enables you to have a different test for each combination you can possibly have. While other products such as the Offermatica reduces the number of tests and arguments you can create. The proponents of being able to have multivariate testing on your landing page say that it is much more beneficial to be able to test multiple things at the same time and can offer insight as to how the different elements interact and how they can overall improve conversion.

Some advice is that you limit your testing variants to ten, if you have a higher volume website that generates over a hundred conversions each day. But, if you are not having that kind of volume, even ten may be too many. So how many tests can your run on your landing page? There is a landing page calculator that allows you to enter how many conversions each page gets a day and it will compute how many versions your page is able to support.

If you have a high volume of conversion rates a day on your web page, you can benefit from the multivariate testing approach for your landing page. Just make sure that your conversion rate for your landing page is adequate enough to justify the testing.