Site-links from Google

What are Site links
In case your wondering what Site Links are, they are the additional supplementary links under the main domain name, in the search engine results pages or SERP's, they are often displayed for a brand search.


How can i get site links?
If you are looking for a way to incorporate the use of site links for your website, you need to know a couple basic facts. What are site-links and how can they benefit webmasters?

Let’s start off with the first question.
Site-links are described being a collection of different links which show up right below results for a website after doing a search. They offer users links to additional pages of a website. Google uses an algorithm that randomly chooses the different links.


Secondly, how can they be used to improve your website?
They can add a lot to your website if you have the right keywords and ranking. Site-links can appear for search words that are general. If the search is for something more specific, they will not appear. It is also important to note that Google will only add links that are on your main webpage as links. These links should use either a descriptive text kind of link, or an IMG-ALT image kind of link. It is not advised to use Flash or Java links when considering site-links.

If you are wondering how to get these added to your website, here are four criteria that you need to have on your website to be considered for the use of site-links:

1. Your website has to be the number one stable ranked website for a given search-word. This is important because not being ranked first on a consistent basis can deter your site from being able to use site-links. Google tends not to use site-links for those sites.

2. Make sure your website has been around for at least two years. If your website is brand new to the Internet, it most likely will not make the cut. It seems that Google much prefers older, established websites than new ones.

3. Your website has to receive a lot of clicks for a particular keyword.
The keyword also needs to be a well-used keyword that gets a lot of hits.
If your website does not get a lot of hits from a particular search word, it most likely wont be considered as use for a site-link.

4. It is also important to know that site-links seem to show up for only main search-words for a website. Know that it will not be used for all of different search-words that a website may have.

Your website may be considered for site-links if it can meet those four key elements. If you are wondering if your website is right for the use of site-links, consider that they can be very nice to have as an addition, but remember that they will most likely not appear for multiple word searches. They only seem to be used for single word searches that use major keywords. Searches with more than one word are typically not used. For that reason, you need to determine what keywords and what rating you have for keywords in order to make your decision on site-links.

Original Article by bhrat from ace internet marketing