Can Something Be Done to Stop Negative Spamming on Your Website?

If you are a Webmaster or manage websites, you might have experienced the effects of yet another spam technique negatively impacting your site called Negative SEO. It is used by competitors with a moral compass set off course who purposely use spam to get other websites in trouble. Although there is nothing technically that you can do to stop them, there is something that can be done.

Search engines such as Google need to put an end to this unethical practice. It was previously thought that the search engines were monitoring and controlling the situation, but after doing some research; I do not think this is so. While the practice is not universal, it can potentially do a lot of harm to marketers who are ethical and conducting an honest business.

The problems associated with spam are not new to the world of cyberspace. Spam has been around for a while, and just like anything, crafty spammers find a way to constantly reinvent it. By using techniques such as duplicate content, fake blogs, phony sites and other such acts, spammers have marred the search engines creditability.

Although Google has made strides to penalize spammers, there is still much more that needs to be done. We need to get them to stop allowing this to occur. One of the problems with this is that you could be the one being punished by Google because they remove links and sites associated with creating spam and fake links. By the time you may realize what is going on, the damage can already be done. Your rankings start dropping and you don’t know what links are affected.

Before this becomes an epidemic and hits your website, we need to take action. There are a couple of things that could possibly work if we can convince search engines to enact them. One idea would be that you have the ability to refuse links. Marketers need to have the right to refuse spam links and view new links that are up for posting on their sites. As a direct correlation, search engines would then have to update their algorithms to allow this to work. Another idea would be that search engines create a RSS feed or some type of interface that allows website owners to be able to view new links and not allow the ones that could potentially be spam.

Whatever we can do to stop this, we need to enlist the help of the search engines. This problem needs to be rectified before it spreads like wild fire. There is not an easy solution to this, convincing Google and other search engines that they need to do the extra effort to help us website owners out could be challenging. No one wants to do more work, but those of us who are honest marketers don’t deserve to be targeted. If we all do a part in preventing this, we can work together to find a solution.