Marketing Your Ads

Affiliate Marketing, or your website or your product?

This is a free for all article. It’s free for the affiliate marketer, its free for the website owner, its free for the seller of a product on the internet marketplace. Open 24 hours, all days of the week, unmindful of the national holidays, everywhere, and working all the time 365 days a year, and 366 days in leap years!
For all the four groups the advice is the same. Are you earning revenue or not? Are you selling your products or not, or are you simply marketing your website, without making sales?


For the affiliate marketer on the web, it is a simple question of getting PPCs done, and for the website owners it is much less, and for the product seller, it is zero.
Even for the other users of other tools for marketing, does their job end with putting up ads with various tools that are provided? Are they receiving a limited income, or recurring income? For the marketer of the website, how many hits are being made on the website, and how many are getting translated into a sale, and thereby revenue?

Mining the hits, and the sales generated against the amounts spent is the right way to find out what exactly you are doing. If in affiliate marketing or other marketing of websites or products, you are getting recurring revenue, okay, you may be satisfied. But you can increase it manifold, if you were to get other methods of marketing also into your portfolio. Thereby, if one source of income dries up, or comes down, the others take over, evening out the odds of your having a reduced income.

In the case of website owners and sellers of products, what exactly are you achieving? Are you getting good hits on the website, and good sales? Is that enough? How many of your customers coming back? How many new customers? Do you have a system in your website which tries to find out from where the new customer was referred? Was it a affiliate program or another reseller, or a satisfied customer?
These details need to be determined by statistical data of your website and the profiles of your customers. Just as in the local market place where you would know a customer by name or at least by face, on the internet, it is important to mine that information, and get additional leads on how, where and why that customer came to you.

The basics of marketing still remain the same. So it does not matter whether you are the marketer or the owner of the product or the website. You need to know hard facts about whether you are establishing only a brand image (the website) or you are selling your product (the brand). Notice that in the last word the word ‘image’ has been dispensed with. It’s the key to your success. If you are having a great number of hits on your site, but low volume turnover on your products, then there is something wrong. You are marketing your website only, and not your products. Therefore, you need a closer harder look at your landing page to see why those customers are looking up your website, but are not getting enthused into buying from you. What prevents them? Is it that the landing page (the sale area) is not easily located, or is it that the writes leading up to the landing is diffuse and confusing or plain boring? What is it?

You have to find out to maximize your revenue, be you a marketer for another person, or the owner of website, or the seller of a product on the internet marketplace.
The rules of the game are still the same as in normal markets, apart from the internet. The only difference on the Internet is that you are against very heavy competition from around the globe, while in the local marketplace, you are probably competing against let’s say ten or a little more competitors.
Therefore you have to gear up and maximize your revenue, and not maximize the hits on your web page.

That’s a losing proposition. The web page was meant to drive revenue for you, and if it is not, well is it worth it?