Paying for Clicks, and not getting Sales?

That guy who thought up the technique of getting new people to post ads, aided of course by search engines themselves, and paying those people who got their posted ads clicked, must have laughed all the way to the bank. Simply, at that time when it was thought up, it was a great idea.

Today, it has become something of a millstone around the neck of the seller. Why did this idea go wrong? As a matter of principle, it is still alright a proposition. Getting many people to promote your product is one way sure fire way of getting more people to think (retain image in common advertising parlance) your product, and try it out. Remember that too much is also dangerous. It applies here. If the product is so damn good, why the hell is the owner employing so many people to advertise the product. Look left, right or center, you find an Adword which is promoting that product. That alienates a probable number of possible.

So what do you, as an advertiser who wants to make it on the internet have to do. First, have a fresh clean look, without prejudiced or jaundiced eyes on the ads that are being run by your associates who are PPCs. Are they writing in such a fashion that the reader who is attracted first goes away bored after the second sentence? Are the PPCs using the same first and second line? If so, have you dictated that? Just give it up. Would you look at such ads yourself? Put yourself in the shoes of the customer and look at the ads.

Then look at the PPCs routing to your website page where you have the chance to make or break the deal – known as the landing page. Does the PPCs take a longish route, or is your website so slow that it takes ages (in seconds terms please.. this is the internet, not a newspaper) and public memory is very short, and the memory of a web page on a computer that is dynamically changing all the time, it is simply SHORT, let us take the extreme, and say out of sight out of mind. That’s the appropriate phrase for internet ads.

If your website is loading too slowly, then you better take steps or it’s again out of sight out of mind. If your landing page contains superfluous data or is too long, and verbose, well you deserve it. On the internet, short and sweet, direct and to the point makes the buyer interested, and gets him closer to a purchase. Again, as a consumer yourself, count the number of websites you have seen full of hyperbole, and you are frantically scrolling down the pages trying and tiring of finding where to buy that d…nm thing? It applies to your site as well buster.. get it. So make it short, sweet, and fast. That’s a free tip.


If someone has been advising you on these lines, forget him. He is history. Get a few professionals in line, and LISTEN to them. The Internet world is changing very fast, every hour, every minute, and you are right in the middle of it. So take advice and use it properly. Make a deal. If you don’t get so many visits, you pay only this much. If it fulfills what they say over a period you can fix, pay them the full. They deserve it. And hire them again after three months. So do you TO ALSO. You have no choice buddy.