Website Promotion Ideas

If you are in business, having a website is as important as having a sign on the outside of your building. If you don’t have a website, there is a whole class of people you are ignoring. Although you must have a website, your website needs to be noticed! Just having a site online without any website promotion positions your site as the proverbial needle in a haystack. You must have website promotion!

Website promotion is easy. You simply need to advertise your site. Where do you advertise it? First of all, your website promotion needs to include support from any other forms of advertising you might be doing. Let’s say you’re a local company and you advertise on other media such as television, radio, or print. Website promotion should be always included and mentioned in your other ads!

Another important, but often forgotten, website promotion is to include your site on your signs. People will go to great lengths to have an excellent sign made, but they will neglect the website promotion aspect by leaving their web address off the sign! Big mistake!

When you put in an order for your sign on your building, make sure your website is included! Simply putting the address on the bottom of the sign for all to see is an amazing website promotion, and you’ll be amazed that your online traffic will gradually increase!
If you have a billboard, you’ll want to make sure your site’s address is prominently located on there. Why? You need to list it because, oftentimes, consumers visit a site before and after they visit a business. Your website promotion on a billboard or sign can make or break whether or not someone visits your store for the first time, and will also impact repeat business!


The other form of website promotion is internet marketing. You’ll need to advertise with other sites. You can get signed up with Google, for example, and Google will place your ads in their search results, as well as on other sites for you! This kind of website promotion is a no-brainer! It will cost you, so make sure you do your homework before investing in online advertising!
There are also less expensive methods to website promotion which can be done online and don’t cost nearly as much. One method is called Search Engine Optimisation . Search Engine Optimization, unfortunately, is hard to find information about. But if you discover it, it can be the website promotion that really gets your company noticed!


Search Engine Optimization, or SEO, is a process whereby mentions of your site are linked to certain keywords. These keywords are in articles which you submit (or someone you hire submits) to article submission services. The keywords will have back-links to your site.
SEO is an excellent website promotion, because the more articles with back-links to your site, the better your traffic. Search Engine Optimization helps your site rank higher in search engine’s natural search results.