If you are in business, having a website is as important as having a sign on the outside of your building. If you don’t have a website, there is a whole class of people you are ignoring. Although you must have a website, your website needs to be noticed! Just having a site online without any website promotion positions your site as the proverbial needle in a haystack. You must have website promotion!
Website promotion is easy. You simply need to advertise your site. Where do you advertise it? First of all, your website promotion needs to include support from any other forms of advertising you might be doing. Let’s say you’re a local company and you advertise on other media such as television, radio, or print. Website promotion should be always included and mentioned in your other ads!
Another important, but often forgotten, website promotion is to include your site on your signs. People will go to great lengths to have an excellent sign made, but they will neglect the website promotion aspect by leaving their web address off the sign! Big mistake!
When you put in an order for your sign on your building, make sure your website is included! Simply putting the address on the bottom of the sign for all to see is an amazing website promotion, and you’ll be amazed that your online traffic will gradually increase!
If you have a billboard, you’ll want to make sure your site’s address is prominently located on there. Why? You need to list it because, oftentimes, consumers visit a site before and after they visit a business. Your website promotion on a billboard or sign can make or break whether or not someone visits your store for the first time, and will also impact repeat business!
The other form of website promotion is internet marketing. You’ll need to advertise with other sites. You can get signed up with Google, for example, and Google will place your ads in their search results, as well as on other sites for you! This kind of website promotion is a no-brainer! It will cost you, so make sure you do your homework before investing in online advertising!
There are also less expensive methods to website promotion which can be done online and don’t cost nearly as much. One method is called Search Engine Optimisation . Search Engine Optimization, unfortunately, is hard to find information about. But if you discover it, it can be the website promotion that really gets your company noticed!
Search Engine Optimization, or SEO, is a process whereby mentions of your site are linked to certain keywords. These keywords are in articles which you submit (or someone you hire submits) to article submission services. The keywords will have back-links to your site.
SEO is an excellent website promotion, because the more articles with back-links to your site, the better your traffic. Search Engine Optimization helps your site rank higher in search engine’s natural search results.
Saturday, February 16, 2008
Tips on Internet Marketing
Marketing is a quintessential element in the success of any business.
This has been true for centuries. The playing field has changed in the past decade due to the advent of the internet, its popularity, and the opportunities it presents in today’s marketing climate.
If you are doing any marketing and advertising, internet marketing most definitely needs to be a part of that plan. There are many ways to help your company become known and accessible online.
One important step in your internet marketing strategy is to become "listed." There are two ways of being listed. One is being listed on sites that have phone numbers, addresses, etc. (basically the online equivalent of a phone book). The other way of being listed is by ranking in search engines.
First, let’s look at being listed on sites that are similar to a phone book. Nowadays, people don’t open actual phone books to look for a product or service—they go online. If you are well-known in a certain community (or even nationally or internationally known) people will want to find you by name. These sites can help with that.
However, listing sites have more to offer than just giving access to your contact information to those who already are familiar with your business name. These internet marketing sites also function like the "Yellow Pages" in the phone book. In the phone book, for example, if someone is looking for an attorney, they will look up Attorneys in the Yellow Pages and you will be listed (if you have purchased a listing).
With internet marketing, these sites offer the same type of service. People can search for a business type and will find you if you are listed with that site. Many of the companies that offer phone book marketing offer internet marketing based services in a similar way. Look up the companies that service your area and contact them about internet marketing. There are others that don’t send out phone books, such as 411.com.
The other important internet marketing strategy is search engine marketing. You can use techniques called Search Engine Optimization for your internet marketing through search engines. The more information online that back-links and references your company, the better your internet marketing results. With internet marketing through search engines (SEO), you can submit articles (or have someone do so for you) that contain your keywords and back-links to your website.
These are just a couple of basic internet marketing tips. There are many other methods to utilize internet marketing. Make sure that you have a website, for one thing! That seems obvious, but you’d be amazed how many businesses don’t use the basic internet marketing strategy of having a site!
Make sure that your site contains the keywords that people might search for. For example, if you do auto repair, your site should have the term "auto repair" on it, perhaps several times. Just make sure your keywords appear naturally.
Take advantage of internet marketing!
This has been true for centuries. The playing field has changed in the past decade due to the advent of the internet, its popularity, and the opportunities it presents in today’s marketing climate.
If you are doing any marketing and advertising, internet marketing most definitely needs to be a part of that plan. There are many ways to help your company become known and accessible online.
One important step in your internet marketing strategy is to become "listed." There are two ways of being listed. One is being listed on sites that have phone numbers, addresses, etc. (basically the online equivalent of a phone book). The other way of being listed is by ranking in search engines.
First, let’s look at being listed on sites that are similar to a phone book. Nowadays, people don’t open actual phone books to look for a product or service—they go online. If you are well-known in a certain community (or even nationally or internationally known) people will want to find you by name. These sites can help with that.
However, listing sites have more to offer than just giving access to your contact information to those who already are familiar with your business name. These internet marketing sites also function like the "Yellow Pages" in the phone book. In the phone book, for example, if someone is looking for an attorney, they will look up Attorneys in the Yellow Pages and you will be listed (if you have purchased a listing).
With internet marketing, these sites offer the same type of service. People can search for a business type and will find you if you are listed with that site. Many of the companies that offer phone book marketing offer internet marketing based services in a similar way. Look up the companies that service your area and contact them about internet marketing. There are others that don’t send out phone books, such as 411.com.
The other important internet marketing strategy is search engine marketing. You can use techniques called Search Engine Optimization for your internet marketing through search engines. The more information online that back-links and references your company, the better your internet marketing results. With internet marketing through search engines (SEO), you can submit articles (or have someone do so for you) that contain your keywords and back-links to your website.
These are just a couple of basic internet marketing tips. There are many other methods to utilize internet marketing. Make sure that you have a website, for one thing! That seems obvious, but you’d be amazed how many businesses don’t use the basic internet marketing strategy of having a site!
Make sure that your site contains the keywords that people might search for. For example, if you do auto repair, your site should have the term "auto repair" on it, perhaps several times. Just make sure your keywords appear naturally.
Take advantage of internet marketing!
Search Engine Optimization Basics
If you are new to the internet marketing strategy of Search Engine Optimization, here is a basic overview of what it is and what it can do for you.
Search Engine Optimization, also known as SEO, on a basic level means to optimize online content so that it places well within the natural search results of a search engine. When consumers go online, most of them consider a search engine like Google or Yahoo to be "home base."
Quite a few individuals set their internet homepage to a certain search engine, so that when they open a browser the search engine appears. Search Engine Optimization takes advantage of what people are searching for.
The goal of search engines is to provide "natural results." When searching for something, people want answers to their questions. They may or may not be looking to purchase anything.
Search Engine Optimization should therefore be transparent. Proper Search Engine Optimization helps your site rank well in the search results without such methods standing in the way of natural search results.
If natural search results are hindered due to unethical Search Engine Optimization, consumers will not use search engines. While people don’t mind ads, they don’t want to be bombarded.
Search Engine Optimization techniques usually entails creating content that utilizes certain keywords that relate to your business. You can create articles that discuss your field of work. Within those articles, these words (keywords) can be links to your site.
Once these articles are online, they will gradually appear in the natural search engine results. Google, Yahoo, and other search engine companies use special software to scan articles and sites on the internet. During this scan, keywords and their context are indexed to appear naturally in search results.
Search Engine Optimization starts with finding a keyword that is already a popular search term and creating articles that use that term. The articles should contain links to your site.
If you take advantage of Search Engine Optimization, you can (for free, or very inexpensively) generate more traffic to your site. Hence, your business will increase its bottom line.
So what can Search Engine Optimization do for you? As you can see, it can grow your business. If you don’t already have a website in the first place, Search Engine Optimization will be of little to no use for you.
You must have a website, and it should contain your keywords. You may not unnaturally "stuff" keywords onto your page to increase traffic. This unethical behavior is called Black Hat Search Engine Optimization. Furthermore, search engines may block your site entirely from their results for keyword stuffing.
Because keywords must appear naturally, Search Engine Optimization articles come in handy. Have a company write articles with genuinely helpful information. This should be info consumers want when they search for your keyword. While they are reading, they will click your keywords (which will be underlined links) and visit your site.
Clearly, Search Engine Optimization is easy and effective!
Search Engine Optimization, also known as SEO, on a basic level means to optimize online content so that it places well within the natural search results of a search engine. When consumers go online, most of them consider a search engine like Google or Yahoo to be "home base."
Quite a few individuals set their internet homepage to a certain search engine, so that when they open a browser the search engine appears. Search Engine Optimization takes advantage of what people are searching for.
The goal of search engines is to provide "natural results." When searching for something, people want answers to their questions. They may or may not be looking to purchase anything.
Search Engine Optimization should therefore be transparent. Proper Search Engine Optimization helps your site rank well in the search results without such methods standing in the way of natural search results.
If natural search results are hindered due to unethical Search Engine Optimization, consumers will not use search engines. While people don’t mind ads, they don’t want to be bombarded.
Search Engine Optimization techniques usually entails creating content that utilizes certain keywords that relate to your business. You can create articles that discuss your field of work. Within those articles, these words (keywords) can be links to your site.
Once these articles are online, they will gradually appear in the natural search engine results. Google, Yahoo, and other search engine companies use special software to scan articles and sites on the internet. During this scan, keywords and their context are indexed to appear naturally in search results.
Search Engine Optimization starts with finding a keyword that is already a popular search term and creating articles that use that term. The articles should contain links to your site.
If you take advantage of Search Engine Optimization, you can (for free, or very inexpensively) generate more traffic to your site. Hence, your business will increase its bottom line.
So what can Search Engine Optimization do for you? As you can see, it can grow your business. If you don’t already have a website in the first place, Search Engine Optimization will be of little to no use for you.
You must have a website, and it should contain your keywords. You may not unnaturally "stuff" keywords onto your page to increase traffic. This unethical behavior is called Black Hat Search Engine Optimization. Furthermore, search engines may block your site entirely from their results for keyword stuffing.
Because keywords must appear naturally, Search Engine Optimization articles come in handy. Have a company write articles with genuinely helpful information. This should be info consumers want when they search for your keyword. While they are reading, they will click your keywords (which will be underlined links) and visit your site.
Clearly, Search Engine Optimization is easy and effective!
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