A recent update was released by Google last July 7, 2008 on their function as the widely search engine over the Internet. This update concerns about the inclusion of “real” numerical volume data on Google Keyword Tool.
With this update, a lot of people had been happy because finally Google had made a modern breakthrough for the Internet users. Despite this modern breakthrough from Google, there were no further results published on how it works and tested on the actual research of an online user. There was no given numerical visibility on the actual tests of enhanced Google Keyword Tool.
In testing the Google Keyword Tool, the general theory in it is that it can be able to search certain or particular keyword with accuracy and 100% impressive results share. The matches for the entered keyword should be figurative and in monthly basis if possible. However, these tasks can never be that simple for any offered function on keyword tool of most search engines including Google.
According to some people, the Google interface has no way of establishing a particular or certain keyword to have 100% impression share unless the keyword or keywords are placed on its own ad groups. In most cases, an account in Google Keyword Tool may only have one ad group for every one keyword. It is a rare chance that there is a high volume of exact matches for the keywords. Normally, the results are given in handful of terms that are just grouped together accordingly to similarities or common variations.
In testing the Google Keyword Tool, it would be best if the keyword are satisfactory to have the 100% IS and matches that are close enough possible to the total keyword volumes of Google. In general theory, keywords have to fulfill below requirements to be able to match the testing of any keyword tools especially with the Google Keyword Tool:
• Keywords to be used in Google Keyword Tool should not be capitalized since it will affect the display results that are usually referenced with the ad scheduling of Google’s interface. It is important that keywords are active on the search network of Google Keyword Tool.
• Keywords to be used in Google Keyword Tool should have the same language or location settings since the tool cannot distinguish yet on the regional targeting.
• The Google Keyword Tool has limited space of displaying ads on some sites, thus keywords to be used should always be running the first position if possible.
• The Google Keyword Tool filters all results that will match all types, thus keywords need to have the exact match to be able to achieve the IS accuracy of broad match keyword. Negative keywords are inappropriate since it will only add further inaccuracies during the testing of the Google Keyword Tool.
Apparently, not all kinds of keywords can immediately display on top whenever testing is done on Google Keyword Tool. It is because the tough competition would always be there. Other reasons may have something to do with the algorithmic listings and poor positioning of the keywords with the interface of the Google. Some promotions of some specific campaigns can also be reasons for such event. The brand terms of Google Keyword Tool are often low in volume thus the volume levels of the keywords are not achieving the 100% impression shares.
Wednesday, October 1, 2008
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