When it comes to your SEO (Search engine optimization) needs for your website, do you know where to go for some professional guidance? More and more website owners are beginning to realize the benefits of having a professional SEO firm help them write content for their websites and boost their rankings on search engines.
SEO firms have become a hot commodity in the world of website promotion. The competition has been escalating between SEO experts because of the high demand. There are also many different types and methods of optimization that SEO firms are using to help promote your website and drive traffic to your site. They can help you get the high rankings from search engines that you need to get noticed and provide your website with good, quality content to keep the interest of the users who visit your site.
What exactly can an SEO firm do for your website? One of the best benefits of finding a good SEO firm is that you can get a good return on your investment. By increasing brand visibility, getting more traffic targeted to your website, and higher sales off of the products and services you are offering, you can really reap the benefits SEO experts use to promote and sell your website. There are very cost effective means that SEO firms use for promoting your website and one of the best ways for you to increase your marketing and visibility is to use SEO.
Other benefits of using SEO firms to promote your website are the broad range of services that are now being offered with SEO. When these SEO services are done right, they can be very effective and show a very large increase in the amount of traffic your website will see. They can also greatly increase your rankings with search engines which will get you the visibility that you need to be profitable and successful with your website.
SEO experts know how to effectively use SEO keywords and can provide the best quality of content that you need on your website. They are also capable of producing fresh and up to date information for you to use on your website, which gets noticed by users and search engines. An SEO firm can provide your website with articles, ads, banners, e-newsletters and many other sources of SEO promotion that can help you get off of the ground.
If you are not sure if paying an SEO firm to promote your website is the right way to go, keep in mind that the money you spend initially to get the SEO services from the firm, will make a huge difference in the success and profitability of your website and it should be something you should be thinking of as an investment and not an expense. If you are ready to help your website become successful, consider finding and hiring a good SEO firm to help you succeed.
Sunday, August 24, 2008
SEO vs. SMO – Which is Best for Generating Quality Traffic?
If you asked most website owners what kind of traffic they wanted to bring to their sites – media or search engine visitors – the answer would probably be a resounding preference for the latter. Everyone knows the potential your website can have when you are getting search engine driven traffic to it. But are there any benefits in having SMO (Search media traffic) to your site?
In recent tests conduced on different blog sites, different metric values and measures were used to determine the success of having SEO traffic driven to the site versus SMO traffic to the site. Although the initial numbers were showing that both methods were close in driving the original traffic to the site, one at 81 percent and one at 80 percent, after applying different metrics to the equation, the differences with SEO traffic started to take the lead.
The four measures that were taken on both sites include the returning visitors, average page views, time on the site and the bounce rate. Each of these variables were taken into account for both blog sites. The returning visitor measure is really an indicator of loyal the readers are. It seems as though SMO is known for attracting initial visitors who stop to read an article, but then move on and do not come back to the site. In this test, the SEO return rate of visitors was at 19 percent while the SMO rate as at 15 percent. It is important to note however, that there are many other factors that go into this kind of measure.
The results did show that SEO won that part of the competition. The average page views for each site tallied at 2.00 for SEO and 1.3 for SMO. Now that makes the score: SEO - 2 and SMO – 0. What about the time spend on the website? Well, it looks like this also put SEO in the winner’s circle with 1.8 minutes average spent by visitors on their site and SMO with 1.3 minutes.
With three test categories down, and one to go it looks like SEO is going to be the winner, can they hold in for round four? Round four consisted of the bounce rate. The bounce rate measures how many visitors left the website after only looking at one page. The higher the bounce rate is, the more the visitors leave the website after only looking at one page. In this case, SEO had a bounce rate of 83 percent while SMO had a bounce rate of 84 percent.
This gives SEO the total victory after SMO in this test. Whether or not the findings are enough to offer conclusive evidence that one is clearly better than the other, it is safe to say that both SEO and SMO have positive and negative characteristics to them. The choice is ultimately up to the website owner, and they may just find that incorporating both is the best way to go.
In recent tests conduced on different blog sites, different metric values and measures were used to determine the success of having SEO traffic driven to the site versus SMO traffic to the site. Although the initial numbers were showing that both methods were close in driving the original traffic to the site, one at 81 percent and one at 80 percent, after applying different metrics to the equation, the differences with SEO traffic started to take the lead.
The four measures that were taken on both sites include the returning visitors, average page views, time on the site and the bounce rate. Each of these variables were taken into account for both blog sites. The returning visitor measure is really an indicator of loyal the readers are. It seems as though SMO is known for attracting initial visitors who stop to read an article, but then move on and do not come back to the site. In this test, the SEO return rate of visitors was at 19 percent while the SMO rate as at 15 percent. It is important to note however, that there are many other factors that go into this kind of measure.
The results did show that SEO won that part of the competition. The average page views for each site tallied at 2.00 for SEO and 1.3 for SMO. Now that makes the score: SEO - 2 and SMO – 0. What about the time spend on the website? Well, it looks like this also put SEO in the winner’s circle with 1.8 minutes average spent by visitors on their site and SMO with 1.3 minutes.
With three test categories down, and one to go it looks like SEO is going to be the winner, can they hold in for round four? Round four consisted of the bounce rate. The bounce rate measures how many visitors left the website after only looking at one page. The higher the bounce rate is, the more the visitors leave the website after only looking at one page. In this case, SEO had a bounce rate of 83 percent while SMO had a bounce rate of 84 percent.
This gives SEO the total victory after SMO in this test. Whether or not the findings are enough to offer conclusive evidence that one is clearly better than the other, it is safe to say that both SEO and SMO have positive and negative characteristics to them. The choice is ultimately up to the website owner, and they may just find that incorporating both is the best way to go.
Thursday, August 21, 2008
How to GEO Target Google to Get Results for Your Global Marketing Plans
When you are ready to expand your website business globally, or want to include other areas of the world outside of the United States, there are a few things to keep in mind. You should know that Google is one of the biggest marketing players in the United States market. But you may not be aware that they also have market shares in other countries as well, and some of those countries they have very substantial shares. Here is a look at some of the other countries that Google has a lot of market share in:
Google Germany – 89.20 %
Google UK – 70.25 %
Google Bulgaria – 90.00 %
Google France – 89.79 %
Google Netherlands - 95.00 %
Google Poland – 90.00 %
Google Israel – 90.00 %
Getting customers globally and outside of the United States means that you need to ensure your website is ready for the different versions of Google. For instance, in Germany, when users go to Google.com they are redirected to Google.de instead. These are important things to keep in mind when you set your sites on marketing globally. You need to know and understand how Google works in different countries and parts of the world and how users see it. You need to be aware of the needs of your target audiences in different areas and how you are going to appeal to them.
You should also be aware the Google has different search results in each of the different countries. You will not get the same results for a given keyword in one country that you use Google than in another country. This means to you that you have to be able to meet the criteria of Google in order to be listed in the different versions.
What can you do to make sure you can get listed in the local versions of Google? Here are some pointers:
• Make sure you have a country specific domain name - you need to have a domain name that matches the country you are targeting.
• Make sure that your web page and website content is relevant to the market that you are targeting. Different areas have different markets, and you need to make sure that you are properly addressing the right markets.
• Check the location of your server – Google will make assumptions of what you are targeting by what the IP address of your server is.
Following these steps can help you be confident that you will properly target the right markets in the right locations. Targeting global markets with Google can be very effective and you can increase the traffic and profit of your website greatly by engaging efforts in marketing with Google in different countries. You will be able to increase your rankings and visits to your website by effectively marketing to other areas in the world, it is just important that you know the best strategies to do so in order to get the best results.
Google Germany – 89.20 %
Google UK – 70.25 %
Google Bulgaria – 90.00 %
Google France – 89.79 %
Google Netherlands - 95.00 %
Google Poland – 90.00 %
Google Israel – 90.00 %
Getting customers globally and outside of the United States means that you need to ensure your website is ready for the different versions of Google. For instance, in Germany, when users go to Google.com they are redirected to Google.de instead. These are important things to keep in mind when you set your sites on marketing globally. You need to know and understand how Google works in different countries and parts of the world and how users see it. You need to be aware of the needs of your target audiences in different areas and how you are going to appeal to them.
You should also be aware the Google has different search results in each of the different countries. You will not get the same results for a given keyword in one country that you use Google than in another country. This means to you that you have to be able to meet the criteria of Google in order to be listed in the different versions.
What can you do to make sure you can get listed in the local versions of Google? Here are some pointers:
• Make sure you have a country specific domain name - you need to have a domain name that matches the country you are targeting.
• Make sure that your web page and website content is relevant to the market that you are targeting. Different areas have different markets, and you need to make sure that you are properly addressing the right markets.
• Check the location of your server – Google will make assumptions of what you are targeting by what the IP address of your server is.
Following these steps can help you be confident that you will properly target the right markets in the right locations. Targeting global markets with Google can be very effective and you can increase the traffic and profit of your website greatly by engaging efforts in marketing with Google in different countries. You will be able to increase your rankings and visits to your website by effectively marketing to other areas in the world, it is just important that you know the best strategies to do so in order to get the best results.
Step by Step Guide: How to Get High Quality Links
When you are ready to find some high quality links for your website, there are some things you should consider to help you get started. As you probably are aware of, link building is really one of the most important tools for search engine optimization. Even though it is also very important to have good SEO content on your website, if you do not have the links, search engines will not consider the content very much.
You need to make sure you get the right links on your website and that you do not use spamming techniques. You have to make sure that you have high quality links that are sought out by Google and other search engines. Here are some steps that you need to know to have quality links on your website:
1. Make Sure Your Website is worthy of having high quality links – you have to be sure that your website can support and be worthy of having high quality links. You cannot rely on other websites to link to your website if it is not quality. You do not just want to have an online shop or a collection of other links. You need to make sure you are adding articles about services and products that you provide on your website. Make some of those articles how-to kinds of articles and add in some tutorials. Have a blog on your website and try to include a directory.
2. Check your Competitors Websites – the good way to start adding quality links on your website is to start duplicating what your competitor websites have. Find those websites and work to convince them to come to your website also.
3. Get Quality Links from Blogs – with all of the blogs that are out on the Internet, everyone still needs something to write about. Getting quality links from blogs is an excellent way to get links on related websites. A good idea is to use IBP to search for blogs. Using this allows you to be able to contact the owners of the blogs and easily keep track of websites that you have already contacted to make sure you do not repeat. Keep in mind that blogs give out millions of different and free links every month, make sure you are using IBP to make sure you are getting your fair share of these links.
4. Get Quality Links from Internet Directories – if you submit your website to Internet directories it can be a good way to show Google and other search engines that you have a good and reputable website to offer. It shows them that you are quality and willing to invest your time and money that is required to be listed in directories on the Internet.
Following these steps is an excellent way for you to get started on adding quality links to your website. You will be able to find out how adding quality links can really boost your rankings and improve your website.
You need to make sure you get the right links on your website and that you do not use spamming techniques. You have to make sure that you have high quality links that are sought out by Google and other search engines. Here are some steps that you need to know to have quality links on your website:
1. Make Sure Your Website is worthy of having high quality links – you have to be sure that your website can support and be worthy of having high quality links. You cannot rely on other websites to link to your website if it is not quality. You do not just want to have an online shop or a collection of other links. You need to make sure you are adding articles about services and products that you provide on your website. Make some of those articles how-to kinds of articles and add in some tutorials. Have a blog on your website and try to include a directory.
2. Check your Competitors Websites – the good way to start adding quality links on your website is to start duplicating what your competitor websites have. Find those websites and work to convince them to come to your website also.
3. Get Quality Links from Blogs – with all of the blogs that are out on the Internet, everyone still needs something to write about. Getting quality links from blogs is an excellent way to get links on related websites. A good idea is to use IBP to search for blogs. Using this allows you to be able to contact the owners of the blogs and easily keep track of websites that you have already contacted to make sure you do not repeat. Keep in mind that blogs give out millions of different and free links every month, make sure you are using IBP to make sure you are getting your fair share of these links.
4. Get Quality Links from Internet Directories – if you submit your website to Internet directories it can be a good way to show Google and other search engines that you have a good and reputable website to offer. It shows them that you are quality and willing to invest your time and money that is required to be listed in directories on the Internet.
Following these steps is an excellent way for you to get started on adding quality links to your website. You will be able to find out how adding quality links can really boost your rankings and improve your website.
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